BBC+ App Helps Hiking Naturists in Comedic New Advert

Concept

A quick, cheeky ad set on a sunny country walk. A group of naturists behave exactly like ordinary hikers — swapping weather small talk, offering tea, checking for crowds — except they’re unclothed. The humour comes from the matter-of-fact delivery of everyday lines in an awkward situation. A cheerful voiceover ties it together, promoting the new BBC Plus app and ending with a “download the app now” prompt. Light music underscores the playful tone.

Scene beats

1. Establishing shot: sunny country path, group walking together.
2. Casual exchanges between walkers (weather, crowds, carrying supplies).
3. A silly throwaway about liking a pond — someone corrects it: “that is a lake.”
4. Brief address to an older walker (“mum”).
5. Voiceover explains BBC Plus features and delivers the call to action.
6. End card / prompt: “download the app now.”

Tone and style

• Playful, upbeat, and cheeky.
• Humor relies on contrast: polite, everyday dialogue delivered in an awkwardly matter-of-fact way by unclothed walkers.
• Light, whimsical music supports the friendliness of the piece rather than emphasizing shock or bawdiness.
• Overall feel is cheerful and non-judgmental.

Key lines (examples)

“I think it’s going to be hot today.”

“Not many crowds.”

“I’ve got the bag, son.”

“I like that pond.” “That is a lake.”

Voiceover / Messaging

• Narrator introduces the new BBC Plus app.
• Core message: you can pick a custom mix of interests and BBC Plus will show you the stuff you like — even niche ones.
• Ends with a clear call to action: “download the app now.”

Personalities appearing

• The hiking naturists (main group)
• A “mum” / older walker (briefly addressed)
• Narrator / voiceover promoting BBC Plus

Audio

• Light music underpins the scenes to keep the tone playful and cheerful.