Summary of Which 9x12 EDDM Community Should You Join First? My Step-by-Step Recommendation

The video presents a step-by-step recommendation for getting started with selling 9x12 Every Door Direct Mail (EDDM) advertising cards to local businesses, focusing on community involvement and practical sales strategies.

Main Financial Strategies and Business Trends:

• Selling ad spaces on large 9x12 mailers sent to local neighborhoods as a low-cost, high-exposure marketing channel for local businesses.
• Pricing ads typically between $500 to $1,000 per spot, allowing profitability even if not all ad spaces are sold.
• Using free or low-cost online communities to gain knowledge, support, and access to resources.
• Leveraging affiliate programs to support community leaders and gain additional income streams.
• Encouraging early sales efforts over extensive learning to avoid "analysis paralysis."

Step-by-Step Methodology to Start Selling 9x12 EDDM Ads:

1. Join the Free Community (edmdschool.com):
   • Start with the presenter's free community to get basic information, ask questions, and connect with others.
   • Use this community to build confidence and knowledge without upfront costs.
2. Begin Selling Ad Spaces:
   • Approach local businesses, especially restaurants, and start conversations about their current marketing.
   • Introduce the concept of 9x12 EDDM ads as a cost-effective way to reach 10,000+ local homes.
   • Initially, focus on relationship-building rather than hard selling.
   • Offer free ads to trusted local businesses with strong coupons to build case studies and momentum.
3. After Selling a Few Ads, Join Mitch’s 9x12 Community:
   • For $99/year, gain access to a large community (2,700+ members) for ongoing support, templates, scripts, and advice.
   • Use the affiliate link provided by the presenter to support both parties.
   • Utilize this group to troubleshoot and refine sales and outreach strategies.
4. When Close to Printing, Join Jake Lorraine’s Facebook Group:
   • For $44/month, get access to elite printing discounts and a community of experienced marketers.
   • Benefit from additional courses and direct mail marketing strategies.
   • Use this group for fulfillment support and advanced marketing tactics.
5. Set Up Your Business Legally:
   • Once you have your first payment, establish a business license or LLC for legitimacy and protection.
   • Services like LegalZoom can simplify this process.
6. Avoid Overlearning and Focus on Selling:
   • The presenter emphasizes taking action by talking to businesses rather than consuming excessive courses and videos.
   • Selling a few spots quickly helps build momentum and practical experience.

Additional Notes:

• The presenter uses simple, organic-style ads on social media to attract advertisers.
• The community is growing steadily, and the presenter plans to introduce more features.
• The overall goal is to build a profitable local direct mail advertising business with community support.

Presenters/Sources:

• Will (the main presenter and creator of EDDM school community)
• Mitch (owner of a 9x12 community with 2,700+ members)
• Jake Lorraine (owner of the High Response Marketing Elite Facebook group with printing discounts and advanced resources)

Category

Business and Finance

Video