На чем я зарабатываю деньги

Overview

The speaker recounts her career journey from a refugee childhood in Abkhazia to working in Russian TV, then transitioning to social media where she now earns a living, travels, and launches products.

Key points:

• Early TV internships involved long unpaid work and physical exhaustion; she later became a reporter/editor at Cosmopolitan Video.
• Memorable on-camera moments included reporting from events like Playboy; she also hosted a popular interview column on the People Talk project.
• A decisive move to Instagram led to financial independence (she reports earning 750,000 rubles in her first month on Instagram).
• She built an education business (Dear Visual), now offers paid courses and limited mentoring, runs a YouTube channel, and is launching a beauty/oil product manufactured in Korea.

Core message: persist through early hardship, believe in your uniqueness, and use social media strategically to build a sustainable personal brand.

Lifestyle, health and travel notes

• Health: currently dealing with an earache and plans to buy nasal spray before flying to avoid ear discomfort during landing.
• Makeup/beauty: uses Chanel concealer (very light shade) and plans to buy a decorative Hourglass-style palette sold at Sephora (packaging with animal print, priced around $130). She intends to show her everyday makeup bag later.
• Travel and background: from Abkhazia, lived in the Krasnodar region, moved to Moscow at 17, currently in Monaco, and mentions meetings in Dubai.
• Product manufacturing: her new oil/beauty product is produced in Korea.

Practical advice & lessons

Career & mindset

• Persist through low-paid, hard early work if you have a clear goal.
• Don’t be afraid to take risks or leave a stable job to pursue new opportunities.
• Ignore ridicule — people who mock early often become collaborators or clients later.
• Believe in your uniqueness — there is an audience for every voice.

Social media & branding

• Social networks are powerful tools to build a personal brand, generate income, and open doors.
• Aesthetic visuals matter, but are not enough: define why you create, who your audience is, and how your profile converts to collaborations and money.
• You don’t need millions of followers to work with brands — learn to create useful UGC and position your page for partnerships.
• Focus on clarity of concept, positioning, and trustworthiness, not just “beautiful photos.”

Interviewing / journalism

• Genuine interest in interviewees helps them open up and produces memorable, quotable content.

Education & self-investment

• Invest in practical skills (visuals, shooting, captions, strategy) rather than chasing trends.
• Start small: she condensed a long in-person school into a compact paid course to make learning affordable.

Products, services & courses

• Dear Visual — former in-person school with over 4,000 students (now closed due to time constraints).
• Course: “10 Steps to the Perfect Feed” — about 10 video lessons on creating an Instagram feed, attracting an audience, and monetizing; priced affordably at roughly 3,000 rubles.

Mentoring formats:

1. Month-long personalized mentorship — deep analysis and ongoing support; very limited intake (about 2 people/month).
2. Week-long intensive — two calls plus practical work; limited intake (up to 5 people/month).

Included in mentoring:

• Profile analysis, strategy, concept/positioning
• Phone shooting tips, lighting, layouts
• Converting visuals into a brand-ready page
• UGC (user-generated content) guidance

Other channels:

• YouTube channel — monetized quickly, average views around 10–15k.

Concrete numbers mentioned

• Early salaries: 12,000 rubles (early admin), ~70,000 rubles (editor work), ~50,000 rubles (People Talk).
• Instagram first-month earnings: 750,000 rubles.
• Old school cost: ~60,000 rubles; condensed course price: ~3,000 rubles.
• Palette price referenced: approximately $130.

Notable locations, products and people

Locations:

• Abkhazia; Krasnodar region; Moscow; Monaco; Dubai; Korea (manufacturing).

Products / shops:

• Chanel concealer
• Hourglass-style palette (sold at Sephora)
• Nasal spray
• Forthcoming oil product (made in Korea)

Programs / brands / channels:

• Cosmopolitan (video)
• People Talk
• TNT
• Playboy event
• Big Wash / Malakhov
• Dom-2

People mentioned:

• Ira Dorogan (director)
• Stasya (colleague)
• Vika (influencer/friend from Dom-2)
• Laura (People Talk)
• Lisanna Utyasheva
• Rasul Mirzaev
• Denis Tsarbush
• Ulya Buzova