Summary of "На чем я зарабатываю деньги"

Overview

The speaker recounts her career journey from a refugee childhood in Abkhazia to working in Russian TV, then transitioning to social media where she now earns a living, travels, and launches products.

Key points:

Early TV internships involved long unpaid work and physical exhaustion; she later became a reporter/editor at Cosmopolitan Video.
Memorable on-camera moments included reporting from events like Playboy; she also hosted a popular interview column on the People Talk project.
A decisive move to Instagram led to financial independence (she reports earning 750,000 rubles in her first month on Instagram).
She built an education business (Dear Visual), now offers paid courses and limited mentoring, runs a YouTube channel, and is launching a beauty/oil product manufactured in Korea.

Core message: persist through early hardship, believe in your uniqueness, and use social media strategically to build a sustainable personal brand.

Lifestyle, health and travel notes

Health: currently dealing with an earache and plans to buy nasal spray before flying to avoid ear discomfort during landing.
Makeup/beauty: uses Chanel concealer (very light shade) and plans to buy a decorative Hourglass-style palette sold at Sephora (packaging with animal print, priced around $130). She intends to show her everyday makeup bag later.
Travel and background: from Abkhazia, lived in the Krasnodar region, moved to Moscow at 17, currently in Monaco, and mentions meetings in Dubai.
Product manufacturing: her new oil/beauty product is produced in Korea.

Practical advice & lessons

Career & mindset

Persist through low-paid, hard early work if you have a clear goal.
Don’t be afraid to take risks or leave a stable job to pursue new opportunities.
Ignore ridicule — people who mock early often become collaborators or clients later.
Believe in your uniqueness — there is an audience for every voice.

Social media & branding

Social networks are powerful tools to build a personal brand, generate income, and open doors.
Aesthetic visuals matter, but are not enough: define why you create, who your audience is, and how your profile converts to collaborations and money.
You don’t need millions of followers to work with brands — learn to create useful UGC and position your page for partnerships.
Focus on clarity of concept, positioning, and trustworthiness, not just “beautiful photos.”

Interviewing / journalism

Genuine interest in interviewees helps them open up and produces memorable, quotable content.

Education & self-investment

Invest in practical skills (visuals, shooting, captions, strategy) rather than chasing trends.
Start small: she condensed a long in-person school into a compact paid course to make learning affordable.

Products, services & courses

Dear Visual — former in-person school with over 4,000 students (now closed due to time constraints).
Course: “10 Steps to the Perfect Feed” — about 10 video lessons on creating an Instagram feed, attracting an audience, and monetizing; priced affordably at roughly 3,000 rubles.

Mentoring formats:

Month-long personalized mentorship — deep analysis and ongoing support; very limited intake (about 2 people/month).
Week-long intensive — two calls plus practical work; limited intake (up to 5 people/month).

Included in mentoring:

Profile analysis, strategy, concept/positioning
Phone shooting tips, lighting, layouts
Converting visuals into a brand-ready page
UGC (user-generated content) guidance

Other channels:

YouTube channel — monetized quickly, average views around 10–15k.

Concrete numbers mentioned

Early salaries: 12,000 rubles (early admin), ~70,000 rubles (editor work), ~50,000 rubles (People Talk).
Instagram first-month earnings: 750,000 rubles.
Old school cost: ~60,000 rubles; condensed course price: ~3,000 rubles.
Palette price referenced: approximately $130.