Summary of The 2025 LinkedIn Strategy That's Changing Everything w/ Jasmin Alic

Summary

In the video titled "The 2025 LinkedIn Strategy That's Changing Everything w/ Jasmin Alic," the discussion revolves around evolving strategies for leveraging LinkedIn in light of recent platform changes and user behavior. Jasmin Alic emphasizes the shift from text-based content to video and storytelling, noting that while LinkedIn is incorporating more video features to compete with platforms like TikTok, text-only posts still perform exceptionally well.

Main Financial Strategies, Market Analyses, and Business Trends:

• Shift to Video Content: LinkedIn is increasing its focus on video content, mirroring trends seen on platforms like TikTok. This includes a new video feed that prioritizes video posts.
• Text-Only Posts Still Effective: Despite the rise of video, text-only posts continue to yield higher engagement and reach, suggesting that users still value written content.
• Silent Community: A significant portion of LinkedIn users (around 98%) do not actively post, indicating a vast audience that could be engaged through effective content strategies.
• Niche Content Performance: Niche topics are performing better in video content, contrasting with the broader topics typically favored in text posts.

Methodology and Step-by-Step Guide:

1. Content Creation:
   • Focus on creating authentic, personal content that reflects your experiences and thoughts.
   • Use storytelling to engage your audience, making your posts relatable and memorable.
2. Writing Hacks for LinkedIn:
   • First Three Lines: Make the first three lines of your post engaging and informative, as they are crucial for attracting attention.
   • Hooks and Rehooks: Use one-liners as hooks to draw readers in, followed by a rehook that maintains their interest.
   • Signposting: Include brief mentions of your expertise or experience to establish credibility within your posts.
3. Engagement Strategies:
   • Pinned Comments: Use self-comments to keep the conversation going under your posts, enhancing community interaction.
   • Free Q&A Sessions: Host Q&A sessions in the comments to build trust and establish authority.
   • Call to Action: Always end your posts with a clear, easy-to-answer question to encourage comments and engagement.
4. Content Distribution:
   • Understand that lower reach metrics may not indicate fewer viewers but rather changes in how content is distributed across the platform.
   • Focus on quality and community engagement rather than solely on metrics.

Presenters/Sources:

• Jasmin Alic
• Chris (the host)

Notable Quotes

— 00:21 — « LinkedIn and other platforms, they're playing the game of catch up to Tik Tok. »

— 04:22 — « You can't change 20 years of user behavior with one update. »

— 05:20 — « Chill, ease into it. Video is here, it's here to stay. »

— 06:46 — « You don't need to sell in your content to be able to sell from your content. »

— 07:20 — « It's never work-life balance, it's life-work balance. »

Category

Business and Finance

Video