Best Cold DM Template To Get Clients in 2025 (This Made Me $5.8M)

The video presents a highly effective cold DM (Direct Message) system called DM Sorcery, which the presenter developed four years ago and has since booked over 5,000 high-ticket appointments, generating between $5 million to $6 million in revenue with a 70% show rate and 20% conversion rate. The system focuses on permission-based outreach and persistent follow-ups to secure clients, primarily targeting platforms like LinkedIn, Facebook, Instagram, and Twitter.

Main Financial Strategies and Business Trends:

• Leveraging cold DMs as a low-cost, high-margin client acquisition strategy.
• Using permission-based messaging to increase engagement and reduce resistance.
• Employing short, native video sales letters (VSLs) to keep prospects on the platform and simplify the sales process.
• Implementing multi-channel follow-ups (across LinkedIn, email, phone, Facebook, etc.) to increase conversion rates.
• Using memes, GIFs, and casual content as pattern interrupts to maintain engagement during follow-ups.
• Persistence in follow-ups (up to 9+ times) to maximize appointment bookings.
• Integration of social proof or authority-building visuals (testimonials, Myro/Figma boards) in video pitches.

Step-by-Step Methodology:

1. Connect
   • Send a connection/friend/follow request on a platform where your niche is active.
   • Ensure some level of connection so messages are seen.
2. Permission to Pitch (Trojan Horse Soft Pitch)
   • Send a short, polite message (voice note or video) asking for permission to pitch.
   • Example: “Hey John, thanks for connecting. I’d like to pitch you something but want your permission first. If that’s okay, just reply with a thumbs up or ‘okay’.”
   • Avoid hard selling or long messages at this stage.
3. Pitch with a Native Video Sales Letter (VSL)
   • Send a 1 minute 59 seconds or shorter selfie-style video directly in the platform.
   • Start with transparency: remind them they gave permission and can stop watching anytime.
   • Present your offer clearly and briefly.
   • Include social proof or authority visuals.
   • End with a soft call to action asking for permission to send a calendar link.
4. Follow-up Sequence
   • Follow up twice after the initial permission message if no response.
   • After sending the native VSL, follow up up to 9 times with casual, engaging content (memes, GIFs, humorous messages) to prompt re-watching the video.
   • Use follow-ups to ask for permission to send a calendar link and to remind them to book.
   • Persistence is key: many appointments are booked after the 6th to 9th follow-up.
5. Multi-Platform Follow-Up
   • Find additional contact info (email, phone, other social platforms).
   • Continue follow-ups across these channels, always referring back to the calendar booking CTA.
6. Booking and Closing
   • Once permission is granted, send the calendar link natively.
   • Keep the process simple and on-platform to reduce friction.
   • Use the permission-based approach throughout to maintain control and reduce resistance.

Key Insights:

• Permission-based outreach builds trust and reduces pushback.
• Short, native videos outperform long sales funnels or PDFs in cold outreach.
• Consistent, creative follow-ups dramatically improve conversion rates.
• Multi-channel integration enhances reach and appointment setting.
• The system works with high profit margins due to low overhead (no paid ads or complex funnels).

Presenters/Sources:

The video is presented by the creator of the DM Sorcery system, a marketing expert who has successfully implemented this cold DM strategy to generate millions in revenue. The presenter remains unnamed in the subtitles but offers a course linked in the video description for deeper training.