Summary of "I Watched Every Adam Mosseri Interview: Here’s What You Need To Know"

The video summarizes 21 key Instagram growth tips directly from Adam Mosseri, Instagram’s CEO, based on 5 hours of his interviews. These tips focus on understanding Instagram’s algorithm, content creation strategies, and platform features to optimize reach and engagement.

Key Technological Concepts & Algorithm Insights

Sends per Reach (Send Rate) is the most important metric for algorithmic reach, emphasizing the value of shareable content that sparks discussion or is relatable/educational.
Likes per Reach is the second most important metric, useful when content is less shareable.
Average Watch Time matters but ranks below sends and likes; retention rate is a strong indicator of content quality.
Instagram prioritizes original content over aggregated content to reward creators and maintain trust.
hashtags no longer significantly increase reach despite past importance and contradictory in-app messages.
Engagement with others doesn’t directly boost your content in the algorithm but indirectly helps by increasing visibility.

content creation & Engagement Tips

Create content that triggers emotional reactions (excitement, humor, fear) to boost sharing and reach.
Make content viewable without sound—use subtitles and engaging visuals since many watch videos muted or are non-native English speakers.
The opening frame and hook are critical to capturing attention quickly.
Ensure text captions/subtitles are visible in the feed view, not just in expanded mode.
There is no optimal posting frequency; consistency and sustainability matter more than quantity. Posting frequency should align with your goals, effort, and resources.
Use patterns and series for consistent, repeatable content that performs well.
You don’t need to be active at the exact time of posting for algorithmic benefit, but regular engagement helps grow your audience.
Scheduling posts is fine, especially for established accounts, but use Meta-approved tools and be cautious with new pages.
Reels are generally more engaging than static posts, but high-quality photos/carousels can outperform Reels.
Adding music to photos and carousels can increase reach by enabling them to appear in the Reels feed.

Strategic & Growth Advice

Focus on content that helps achieve specific business or creator goals, not just chasing reach.
For smaller creators (under a few thousand followers), prioritize growth over monetization to build a strong audience first.
Niche content typically performs better than broad appeal; authenticity is key.
Don’t overreact to the performance of a single post; look for long-term patterns and consider external factors like holidays or events.
Avoid chasing every trend; instead, adapt trends to your brand and goals.
Be patient with the algorithm; changes and growth take time.

Product Features & Analytics

Instagram’s new analytics show which parts of carousels or Reels receive likes, helping creators identify engaging segments.
Instagram aims to be the most social platform, prioritizing social interactions (shares/sends) over just time spent or passive consumption.
Scheduling tools are supported but must be Meta-approved for safety and algorithmic reliability.

Main Speakers/Sources:

Adam Mosseri – Head of Instagram, primary source of all tips and algorithm insights.
The video host/commentator who compiles and explains Mosseri’s advice.
References to external creators like MrBeast and a mention of a discussion with Mark Zuckerberg regarding video performance without sound.

This summary provides a comprehensive guide for Instagram users seeking to grow their presence by leveraging insights directly from Instagram’s leadership, focusing on social engagement metrics, content strategy, and realistic posting habits.