Summary of "Kevin Freidberg - Need a Website? Start with Email"
Jonathan Stark and Kevin Freidberg discuss the idea of starting with email rather than a website. Kevin presents a methodology involving setting up an email service provider, creating a landing page, and utilizing LinkedIn for subscriber growth. He emphasizes the importance of one-on-one conversations and problem-based questions for engaging content. The transition from emails to websites is highlighted, focusing on simplicity, consistency, and turning email content into website content. The approach encourages avoiding perfectionism, planning, and procrastination, with a focus on small, consistent efforts in writing.
Methodology
- Start by setting up an email service provider like ConvertKit.
- Create a landing page to collect email subscribers.
- Use LinkedIn for subscriber growth by sending personalized messages.
- Write emails based on problem-based questions and engage in one-on-one conversations.
- Transition email content into website content logically.
- Avoid perfectionism, planning, and procrastination by focusing on publishing.
- Use Squarespace for creating websites, but prioritize readability for the reader.
- Offer small steps to take in writing content to make the process manageable.
Speakers
- Jonathan Stark
- Kevin Freidberg
