Summary of "(Polish) How to Promote Your Roblox Experience with Influencers by mendire | Inspire 2024"

Summary of “How to Promote Your Roblox Experience with Influencers by mendire | Inspire 2024”

This video is a comprehensive workshop designed to help Roblox developers effectively promote their games or experiences by collaborating with influencers. It covers the entire process—from planning and choosing influencers to types of offers, platforms to use, and analyzing promotion results.

Storyline / Key Points

Goal: Attract players to your Roblox experience through influencer promotion, helping your game grow and potentially generate benefits.
Starting Point:
- Define your budget and what you can offer influencers.
- Understand different types of influencers and their popularity levels.
Types of Offers to Influencers:
- Mentions in the game: Special pets, promotional codes, monuments, or UGC items related to the influencer. Ideal for smaller creators.
- Robux: Suitable for small to medium Roblox creators; less effective for highly popular or non-Roblox influencers.
- Money: More relevant for medium to high popularity creators, especially those outside Roblox.
- Revenue share: Usually reserved for highly popular creators dedicating most of their channel to your experience.
Choosing Platforms for Promotion:
- YouTube: Long videos (8+ minutes) for deeper engagement and attracting permanent players.
- YouTube Shorts & TikTok: Short clips for quick exposure and temporary player boosts.
- Twitch: Live streams can bring large, temporary player spikes during events.
Choosing the Right Influencer:
- Focus on views and audience engagement rather than subscriber count.
- Match the influencer’s content type with your experience (e.g., role-play influencers for role-play games).
- Check for consistent views, positive engagement (likes, comments), and suitable audience demographics.
- Avoid controversial creators or those whose style doesn’t fit your game’s theme.
Promotion Types and Their Impact:
- Long YouTube episodes: Best for gaining long-term, regular players.
- Shorts/TikTok: Great for quick spikes and viral reach but mostly temporary players.
- Twitch streams: Provide large temporary player influx during live events.
Analyzing Promotion Effectiveness:
- Request detailed statistics from creators (views, watch time, audience demographics).
- Track your Roblox experience stats (player count, engagement) alongside influencer metrics.
- Use combined data to decide whether to continue collaboration.
Communication Tips:
- Initial contact should be professional and clear, usually via email.
- Include who you are, what your experience is, benefits of your game, and initial proposals.
- Avoid vague or casual requests like “please play my game.”
- After initial contact, switch to faster communication platforms (Discord, Messenger) for negotiations.
Additional Tips:
- TikTok is the easiest platform for viral promotion, even for smaller creators.
- YouTube requires creators with an established audience for effective shorts.
- Avoid mismatched influencers to prevent negative impacts.
- Promotional videos should highlight the most interesting and unique parts of your experience.
- Streaming events can generate large player surges but mostly temporary.

Step-by-Step Guide to Collaborating with Influencers

Define your budget and what you can offer (mentions, Robux, money, revenue share).
Identify suitable platforms (YouTube, TikTok, Twitch).
Search for influencers with relevant content and engaged audiences.
Analyze influencer stats focusing on views and engagement, not just subscriber count.
Contact influencers professionally via email with clear and motivating proposals.
Negotiate terms and switch to instant messaging for better communication.
Request and analyze promotion statistics during and after the campaign.
Evaluate success and decide on future collaborations.
Consider creating your own social media content for additional promotion.

Key Tips

Match influencer content style with your game genre.
Prioritize views and engagement over follower count.
Use multiple promotion formats for best results.
Keep communication professional and detailed initially.
Use stats to measure promotion success and inform decisions.
Avoid controversial or mismatched creators.

Sources / Featured Gamers

Presenter: mendire (Roblox marketing and influencer collaboration expert)
Mention of other creators and influencers (not named specifically)
Workshop part of Inspire 2024 event
Upcoming workshop mention: Brave Turt on creating Roblox games

This workshop provides a detailed, practical framework for Roblox developers to harness influencer marketing effectively, emphasizing strategy, communication, and data-driven decision-making.