Summary of YouTube's Test and Compare Feature (Everything You Need To Know)
The video discusses YouTube's Test and Compare feature, which allows users to test up to three thumbnails to determine which will get the most engagement on a video. The feature is accessed through YouTube Studio and works by testing thumbnails simultaneously based on watch time share. Results can vary, with three possible outcomes: Winner, Preferred, or None. The Test and Compare tool differs from traditional AB testing tools by focusing on watch time share rather than CTR. The speaker shares their experience testing thumbnails and suggests using the feature to improve engagement. The main speaker is not identified in the subtitles.
Notable Quotes
— 03:06 — « In this case, the thumbnail which you selected first will be made the default thumbnail of the video, but of course you can always change it. »
— 04:13 — « Now you might be confused as to why this is so because the metric to judge thumbnails is CTR. Well, the purpose of YouTube is not just to make people click on the video, a good thumbnail creates the right expectation in the minds of the viewers about the video and makes them. »
— 06:08 — « Watch time share of the winning thumbnail is very high but of course this did not happen in every test I also got result type to preferred or result type to none when both Thumbnails performed the same. »
— 07:07 — « So whenever you run a test, keep in mind the circumstances under which the test is being run so that you can understand its results. »
Category
Technology