Summary of "YouTube's Test and Compare Feature (Everything You Need To Know)"
The video discusses YouTube's Test and Compare feature, which allows users to test up to three thumbnails to determine which will get the most engagement on a video. The feature is accessed through YouTube Studio and works by testing thumbnails simultaneously based on watch time share. Results can vary, with three possible outcomes: Winner, Preferred, or None. The Test and Compare tool differs from traditional AB testing tools by focusing on watch time share rather than CTR. The speaker shares their experience testing thumbnails and suggests using the feature to improve engagement. The main speaker is not identified in the subtitles.
Category
Technology
