Summary of "57 Minutes of sales training that will explode your sales in 2024"
The video provides 57 minutes of sales training focused on improving sales techniques for the year 2024. It emphasizes the importance of understanding the psychological aspects of prospects within the first 7 to 12 seconds of a sales call. The methodology presented in the video includes techniques such as asking the right questions, focusing on the prospect’s needs, and eliminating sales resistance. By humanizing the sales process, building trust, and disarming prospects, sales agents can become problem finders and problem solvers rather than product pushers. The speaker in the video is Jeremy Miner.
Methodology
- Understand the prospect’s psychological state within the first seconds of a sales call
- Ask neutral, unbiased questions to trigger curiosity in prospects
- Focus on connecting questions that shift the focus onto the prospect
- Use situation questions to determine the prospect’s current situation
- Use problem awareness questions to identify the root cause of the problem
- Introduce solution awareness questions to help prospects see the potential benefits of a solution
- Implement consequence questions to highlight the potential negative outcomes of not taking action
- Use commitment questions to guide prospects towards making a purchase decision
- Neutralize hidden sales pressure by detaching from the expectation of making a sale
- Disarm prospects by asking off-the-record questions to uncover their true concerns
- Humanize the sales process to build trust and differentiate oneself as an expert
Speakers
- Jeremy (main speaker)
- Melinda
- Dan
- Sharon
