Summary of Clients Say, "How much is it?" And You Say, "..."

Summary

The video discusses strategies for handling Client Inquiries about pricing, emphasizing the importance of understanding the context and timing of such questions. Key points include:

Main Financial Strategies and Approaches

Understanding Client Intent: Recognize why clients ask about pricing early in the conversation. It often indicates they want to gauge if your service fits their budget without delving into features or benefits.
Maintaining Control: Revealing the price too early can result in losing control of the conversation. Instead, redirect the discussion back to the client's needs.
Response Techniques:
- If asked about price early in the conversation, respond with "It depends," and encourage the client to elaborate on their needs.
- If the pricing question arises later, provide the price but follow up with questions about their comfort level with that price (e.g., "Are you comfortable spending that kind of money?").
Offering Price Ranges: When pressed for pricing, consider giving a range (e.g., "It could be between $5,000 to $10,000") and gauge their reaction to better understand their budget.

Methodology

Step-by-Step Guide:
- Initial Inquiry: Respond with "It depends" to redirect to client needs.
- Post-Needs Assessment: Provide the price and follow up with questions about their budget comfort.
- Handling Objections: If resistance occurs, be prepared to address objections and justify the value of your offering.

Business Trends

High Ticket Closing: The video promotes the concept of High Ticket Closing, suggesting that sales professionals can maintain control over pricing discussions and lead clients toward a sale.

Presenters/Sources

The video appears to feature insights from a Sales Expert involved in High Ticket Closing training, though specific names are not mentioned in the subtitles.

Notable Quotes

— 04:29 — « In traditional sales, the buyer always has all the power because they have the money, but that's not true in terms of high ticket closing. »

— 04:44 — « We need to control when we want to reveal price, when we don't want to reveal price. »

— 05:00 — « You want to retain and remain powerful; you'll retain their power so you can lead them to the end and close that sale. »