Summary of "Everyone Is Quitting Wholesaling… Who’s Next?"
Summary of Business-Specific Content from “Everyone Is Quitting Wholesaling… Who’s Next?” by Ricken
Key Themes & Insights
Current Wholesaling Industry Context (Late 2025 / 2026 Outlook)
- Many prominent wholesalers, coaches, and gurus are publicly quitting or distancing themselves from wholesaling.
- Reasons cited include inability to make money, ethical concerns, market changes, and saturation of low-quality information.
- Despite this, wholesaling remains fundamentally viable and profitable when done correctly.
- Market conditions in 2026 (high inventory, fewer buyers, potential interest rate drops) resemble 2008—a historically good time to double down on wholesaling.
Core Problem with Current Wholesaling Trends
- Many ex-wholesalers shifted from active wholesaling to coaching and selling courses, losing touch with the fundamentals.
- The coaching industry is saturated, repetitive, and often focuses on affiliate sales and high-priced products with little real value.
- Many programs promote speculative strategies (e.g., creative financing, novations, retail flipping) that are not true wholesaling and carry higher risk.
- Lead generation outsourcing (PPL, PPC) is expensive, low ROI, and unsustainable long-term.
Frameworks, Processes & Playbooks
Fundamentals-First Framework for Wholesaling Success
- Marketing is King: Master your own lead generation. Avoid reliance on paid lead services or outsourcing without understanding ROI.
- Seller Connection & Trust: Build authentic relationships with motivated sellers. Trust is essential to close deals.
- Make Low Offers: Buy low to sell medium; avoid speculative pricing models. Lowball offers are a core wholesaling tactic.
- Focus on Motivated Sellers: Work with sellers who need to sell, not those simply wanting to sell at the highest price.
- ODN Acronym for Deal Quality:
- Off-market
- Direct to seller
- Needs to sell Hitting 2 out of 3 criteria significantly improves chances of success.
Avoiding Common Pitfalls
- Don’t get distracted by “fancy” marketing tactics or speculative strategies.
- Check ego at the door; wholesaling requires humility and resilience.
- Stick to the core wholesaling formula: transfer risk, minimize holding costs, and leave profit margin for cash buyers.
Key Metrics & KPIs (Implied / Discussed)
- Lead Generation ROI: Critical to track and control. Outsourced leads (PPL/PPC) often have no transparent ROI and high CAC (Customer Acquisition Cost).
- Deal Velocity: Make offers consistently and frequently; average wholesaler quits within 90 days due to lack of persistence.
- Market Indicators:
- Days on Market increasing
- Inventory levels rising
- Buyer demand decreasing
- Interest rates impacting affordability and seller motivation
Actionable Recommendations
For New and Existing Wholesalers
- Ignore the noise from coaches and gurus quitting; focus on fundamentals.
- Build your own lead generation system to ensure predictable and sustainable deal flow.
- Prioritize building trust with sellers and solving their problems authentically.
- Make offers regularly, with a focus on low offers to ensure margins.
- Avoid speculative or complex strategies that confuse wholesaling with retail flipping or creative financing.
- Be prepared for hard work and persistence; wholesaling is a marathon, not a sprint.
- Use the ODN framework to qualify deals for better success rates.
For Coaches and Educators
- Stay active in wholesaling operations to maintain credibility and relevance.
- Focus on delivering real value and practical fundamentals rather than pushing high-priced products or affiliate sales.
- Help students understand the importance of marketing mastery and seller trust-building.
Case Study / Historical Reference
- The 2008 real estate market downturn was similar to the current 2026 environment.
- Those who stayed in wholesaling then had a decade of success afterward.
- The speaker (Ricken) personally experienced this and urges others to see 2026 as a similar opportunity.
Summary
Despite many prominent figures quitting wholesaling due to market pressures, ethical concerns, and coaching industry saturation, wholesaling remains a fundamentally sound business model when executed correctly. The key to success lies in mastering the basics: owning your marketing, building trust with motivated sellers, making low offers, and focusing on off-market, direct, motivated seller deals (ODN framework). The current market conditions create a rare opportunity to thrive if wholesalers avoid speculative strategies and superficial marketing tactics. Persistence, humility, and a return to fundamentals are critical for long-term success.
Presenter
Ricken Wholesaling expert with 23+ years experience, founder of freehwholesaling.com and X Leads
Category
Business
