Summary of "ROBLOX ЗАБЛОКИРОВАЛИ! Как спасаться русским разработчикам?"

Video Summary: “ROBLOX ЗАБЛОКИРОВАЛИ! Как спасаться русским разработчикам?”

Storyline / Context

Roblox, a popular gaming platform known for its large and loyal audience (mainly kids and young developers), has been blocked for Russian users. The platform holds significance not only for kids but also for developers and corporate events.

The block severely impacts Russian players and developers, with an estimated 40-60% loss of the Russian audience.
Officially, Russian developers can no longer easily develop or monetize Roblox games due to restrictions and financial barriers.

Key Issues for Russian Roblox Developers

Roblox charges a very high commission (~75-76%) from developers, including hidden fees when converting Roblox currency to real money.
Withdrawing earnings to Russian bank accounts has become difficult or impossible.
Many developers are solo or small teams relying on Roblox as their primary income source.
Despite high commissions, Roblox remains attractive due to its massive audience, organic traffic, and relatively cheap user acquisition within the platform.
The block complicates access and monetization, though some users circumvent restrictions using VPNs or other methods—these are risky and could lead to bans.

Two Main Solutions Offered for Russian Developers

Monetization Help via Foreign Accounts
- The speaker’s team offers assistance by hosting developers’ games on their UK account.
- Developers retain full ownership; the team only facilitates official money withdrawal to Russia.
- This approach avoids the need for developers to open foreign companies or accounts.
Transition to Mobile Games
- Developers can convert their Roblox games into mobile versions.
- The speaker’s publishing house, Apoll Publishing, specializes in simple, fast-to-launch mobile games.
- They offer:
  - $100 for initial testing traffic.
  - Potential investments ranging from $500 up to tens of thousands of dollars based on performance.
  - Weekly support from a dedicated producer to help optimize advertising and monetization.
- Mobile games avoid Roblox’s high commissions and platform restrictions.
- Games must be near release or have some monetization and at least 30-40 minutes of average player engagement.
- Even if the game isn’t published or the developer lacks an account, the publishing house can provide one.

Broader Perspective and Advice

Platform blocks and restrictions are common and ongoing, with examples including Instagram, Discord, Facebook, YouTube, and Telegram. Developers must continuously adapt by switching platforms, accounts, or engines.

The current situation with Roblox is challenging but not insurmountable.
Developers are encouraged to keep creating, adapting, and seeking new opportunities.
The speaker emphasizes resilience and offers his team’s help as a practical solution.

Key Tips and Strategies for Roblox Developers

Use VPNs cautiously to maintain access but be aware of the risks.
Consider transferring games to foreign accounts for official monetization support.
Explore mobile game development as a sustainable alternative.
Leverage existing Roblox game mechanics and assets to speed up mobile game creation.
Test games with paid traffic to validate monetization potential.
Maintain player engagement of at least 30-40 minutes to attract investment.
Collaborate with publishers who can provide advertising and monetization expertise.
Stay adaptable to platform changes and restrictions.

Featured Gamer / Source

Glshakov — the video author and speaker.
Interview mention: a 17-year-old developer earning $30,000 on Roblox.
Mira Games — corporate events on Roblox.
Apoll Publishing — mobile game publishing house run by the speaker’s team.

This summary outlines the challenges Russian Roblox developers face due to platform blocking, highlights financial and operational difficulties, and presents practical solutions for monetization and continued game development.