Summary of Comment Disney dévore ses concurrents : Pixar, Marvel, Star Wars

Main Financial Strategies:

Acquisition of Intellectual Properties: Disney+&tag=dtdgstoreid-20">Disney+ has strategically acquired successful franchises such as Pixar, Marvel, and Star Wars, allowing it to expand its brand and leverage established fanbases.
Focus on Franchises and Brands: Disney+&tag=dtdgstoreid-20">Disney+'s business model revolves around creating and maintaining strong franchises. This includes not only films but also merchandise, theme parks, and various media formats.
Nostalgia Marketing: Disney+&tag=dtdgstoreid-20">Disney+ capitalizes on nostalgia by periodically re-releasing classic films and producing live-action remakes, which resonate with both older and new audiences.
Diversified Revenue Streams: Disney+&tag=dtdgstoreid-20">Disney+ generates income through multiple channels, including box office sales, merchandise, theme parks, and streaming services like Disney+&tag=dtdgstoreid-20">Disney++.
Direct Consumer Engagement: The company aims for a direct relationship with consumers to enhance brand loyalty, utilizing platforms like Disney+&tag=dtdgstoreid-20">Disney++ to gather data and foster engagement.

Market Analyses:

Box Office Dominance: Disney+&tag=dtdgstoreid-20">Disney+ has a significant share of the American box office, with a large percentage of the highest-grossing films being produced by them or acquired studios.
Competitive Landscape: The video discusses the competition Disney+&tag=dtdgstoreid-20">Disney+ faces from other studios, particularly Pixar and DreamWorks, and the necessity of innovation to maintain its market position.

Business Trends:

Evolution of Animation: Disney+&tag=dtdgstoreid-20">Disney+'s animation strategy has evolved, shifting from traditional methods to incorporating computer-generated imagery, particularly through the integration of Pixar.
Crisis and Renaissance: The company experienced creative crises but revitalized its animation department in the 1990s, leading to a period known as the Disney+&tag=dtdgstoreid-20">Disney+ Renaissance.
Brand Longevity: The discussion touches on the importance of maintaining the relevance of characters and franchises over time, ensuring they do not fade from public consciousness.

Methodology/Step-by-Step Guide:

Create a Strong Franchise: Focus on developing characters and stories that can be expanded across various media.
Leverage Nostalgia: Reintroduce classic content to new generations while maintaining its availability through limited releases.
Diversify Revenue Streams: Explore multiple avenues for income generation beyond traditional sales, including merchandise and experiences.
Engage Directly with Consumers: Utilize platforms that allow for direct communication and data collection to enhance customer loyalty.

Presenters/Sources:

The insights in the video are presented by an unnamed analyst who references various historical facts about Walt Disney+&tag=dtdgstoreid-20">Disney+ and the company's evolution, along with quotes from former Disney+&tag=dtdgstoreid-20">Disney+ executives like Bob Iger and Michael Eisner.

Notable Quotes

— 00:00 — « Sometimes I analyze a business and I say to myself this entrepreneur is a genius he is an artist whose canvas is the very fabric of society. »

— 00:12 — « I'm like a student in French class wondering if the author really intended to make a spun metaphor or if he just wanted to write a catchy sentence. »

— 09:42 — « Disney has transformed its intellectual properties into a kind of mental virus which is transmitted from generation to generation. »

— 29:01 — « I would rather say that it is the opportunity of the century. »