Summary of "EEAT : le secret pour dominer Google en 2025"
The video titled "EEAT : le secret pour dominer Google en 2025" explains the concept of EEAT—Experience, Expertise, Authority, and Trust—and its critical role in SEO and Google rankings, especially for sensitive topics like health, finance, and law.
Main Concepts and Financial/Business Strategies:
1. EEAT Definition and Importance
- EEAT stands for Experience, Expertise, Authority, and Trust.
- Google uses EEAT to evaluate the credibility and quality of websites.
- It is particularly crucial for YMYL (Your Money Your Life) topics such as health, finance, and legal advice, where misinformation can have serious consequences.
- Sites that meet EEAT criteria are more likely to rank higher and be seen as reliable sources.
2. Experience
- Google assesses whether a site shows concrete, personal experience with the subject matter.
- Examples include:
- Detailed, precise content.
- User-generated content (UGC), such as personal reviews and testimonials.
- Sensory details and anecdotes (e.g., unboxing videos, product tests).
- Comparisons between products/services.
- Customer service quality throughout the buying journey.
- Authenticity is key; showing both successes and failures builds credibility.
- UGC marketing is emphasized as it carries more weight than self-promotion.
3. Expertise
- Expertise reflects the depth of knowledge and qualifications behind the content.
- Important to:
- Clearly tag authors with their credentials and professional profiles (e.g., LinkedIn).
- Use recognized experts, especially for sensitive topics.
- Validate content through expert review.
- Mention diplomas and certifications when relevant (health, finance).
- Expertise is also demonstrated by covering the subject comprehensively and staying updated on trends.
4. Authority
- Authority is the recognition and reputation of the site or author within their field.
- Measured by:
- Backlinks from reputable sources.
- Citations and mentions on authoritative sites.
- Comprehensive, in-depth coverage of the topic.
- Example: Marie Kondo as an authority in storage solutions.
- Authority requires ongoing content updates and trend monitoring.
5. Trust (Reliability)
- Trust involves transparency and credibility of the information.
- Includes:
- Providing accurate, well-sourced content.
- Admitting and correcting mistakes.
- Clear contact information, including a contact page and FAQ.
- Use of structured data (schema) to help Google understand organizational info.
- Having a Google My Business profile optimized for local SEO.
- Including legal pages like terms and conditions, privacy policies, etc.
- Sharing the brand’s story to humanize and build trust.
- Trust reduces the risk of fake news and misinformation, which is critical for user confidence.
Methodology / Step-by-Step Guide to Improve EEAT on Your Site:
- Experience:
- Create detailed, precise content based on real experience.
- Encourage and display genuine user reviews and testimonials.
- Add sensory details and personal anecdotes.
- Produce comparison articles between products/services.
- Provide excellent customer service before, during, and after purchase.
- Expertise:
- Clearly identify and tag authors with their qualifications and professional profiles.
- Use expert contributors and validate content through expert review.
- Cover your topic comprehensively, including current trends and updates.
- Mention relevant diplomas or certifications where applicable.
- Authority:
- Build backlinks from reputable and relevant sites.
- Ensure your content is in-depth and covers all aspects of your niche.
- Stay updated with industry trends and news to maintain topical authority.
- Regularly update content to reflect new information or changes.
- Trust:
- Use structured data markup (schema) for organization, products, and articles.
- Maintain a clear, accessible contact page and a detailed FAQ.
- Optimize and maintain your Google My Business profile.
- Include legal pages such as terms of service and privacy policies.
- Share your brand’s story and values transparently.
- Admit errors and update or correct content as needed.
Additional Insights:
- EEAT is not a strict checklist but a conceptual framework that requires common sense and genuine efforts.
- Google increasingly acts as an answer engine, prioritizing reliable, relevant, and trustworthy content.
- The use of AI-generated content on sensitive topics is risky due to potential misinformation.
- EEAT has a stronger impact on sensitive niches but benefits all websites aiming for credibility.
- The video stresses the importance of authenticity, transparency, and continual improvement.
Presenters / Sources:
- Romain and Seb from the podcast "Mission SEO"
- Sponsored by Web My Day, a training platform for SEO and graphic design
Category
Business and Finance
