Summary of "LOW TICKET EM DÓLAR: Estrutura de Campanhas no Facebook Ads | Parte 02"

This video is a detailed tutorial on how to structure and launch Facebook Ads campaigns to test and validate low-ticket infoproducts priced in dollars, targeting Spanish-speaking audiences worldwide. It is the second part of a series, focusing on campaign setup, pixel tracking, audience segmentation, and creative testing.

Main Financial Strategies and Business Trends

Low-ticket infoproduct sales in dollars: Selling affordable digital products globally, leveraging Meta (Facebook/Instagram) ads.
Campaign budget control: Using Campaign Budget Optimization (CBO) to efficiently allocate budget across multiple ad sets.
Global targeting with language segmentation: Targeting Spanish-speaking countries worldwide, excluding low-purchasing-power regions to avoid wasted ad spend.
Use of Meta Pixel and Conversion API: For precise sales tracking, remarketing, and conversion optimization.
Creative testing: Using multiple ad creatives (static images, videos, carousel ads) to identify best performers.
Manual campaign setup for beginners: Start with manual campaigns to gather data, then move to automated/smart campaigns after sufficient sales data.
Audience segmentation by interests and personalities: Targeting niche-specific interests and notable figures related to the product’s theme (e.g., Christian spirituality).

Step-by-Step Methodology for Campaign Setup

Pixel Creation and Installation:
- Create a Meta Pixel in Business Settings.
- Copy the Pixel code and insert it into the sales page HTML via WordPress using an HTML widget.
- Verify Pixel installation using the free Meta Pixel Helper browser extension.
- Add Pixel ID and Conversion API token to Hotmart platform for checkout and purchase tracking.
Campaign Creation:
- Choose “Sales” as the campaign objective.
- Use manual campaign setup initially.
- Name the campaign clearly with product and purpose (e.g., “Conversion Sketch Validation”).
- Enable Campaign Budget Optimization (CBO).
- Set the daily budget based on the product price (roughly 1x to 2x product price).
Ad Set Structure (133 Model):
- Create three ad sets, each targeting different audiences.
- Use conversion event “Purchase” for optimization.
- Schedule campaign start time for midnight to allow full 24-hour optimization.
- Location targeting: Include worldwide but exclude countries with low purchasing power (e.g., Venezuela, Bolivia, French Guiana, Guyana, Africa region).
- Language targeting: Spanish only, matching product language.
Audience Segmentation:
- Ad Set 1: Open audience with broad Spanish-speaking countries (excluding excluded countries).
- Ad Set 2 & 3: Interest-based targeting related to product niche (e.g., Christian spirituality, pastors, religious studies).
- Include specific personalities or influencers related to the niche (e.g., Pastor Cláudio Duarte).
- Use 3 to 5 relevant interests per ad set for better targeting.
Creative Setup:
- Upload 3 variations of creatives (images or videos) per ad set.
- Creatives should have direct, clear offers in Spanish.
- Disable automatic optimizations that Facebook suggests (to avoid unwanted changes).
- Use banners, static images, videos, or carousel ads.
- Carousel ads can tell a story in multiple cards, ending with a call to action.
- Duplicate creatives and change minor elements (background color, copy) to test variations.
Publishing and Optimization:
- Publish the campaign after reviewing all settings.
- Monitor campaign performance and optimize based on results.
- Use additional tutorials on campaign optimization and creative strategies as needed.

Additional Tips and Insights

Selling in Spanish globally (not just Spain or Mexico) increases reach and sales potential.
Proper Pixel setup is crucial for accurate conversion tracking and remarketing.
Start with manual campaigns to gather data before switching to smart campaigns.
Testing multiple creatives and audiences simultaneously improves chances of finding a winning combination.
Excluding low-purchasing-power countries prevents wasted ad spend.
Use community support and paid groups for ongoing learning and support.

Presenters / Sources

Augusto – Host and traffic expert, focusing on campaign setup and traffic strategies.
Rodrigo – Low-ticket infoproduct expert, specializing in offer creation, validation, and targeting strategies.

This video provides a comprehensive, practical guide to launching and managing Facebook Ads campaigns for low-ticket digital products priced in dollars, emphasizing tracking accuracy, audience segmentation, and creative testing to maximize profitability.