597. If you don't have an audience to sell to, do this.

The video discusses the misconception that having a large audience is necessary for a successful product-based business. The main financial strategy presented is to focus on selling to customers rather than building an audience. The presenter emphasizes the importance of finding sales channels with built-in audiences, such as Amazon, wholesale, and in-person markets, to reach potential customers. Additionally, working with influencers and affiliates is suggested as a way to leverage existing audiences. The presenter also highlights the significance of owning a website and email list for long-term sustainability. The key takeaway is that businesses can be successful without a large audience by strategically utilizing various sales channels.

Presenters

• Jacqueline Snyder (The Product Boss)