Summary of 597. If you don't have an audience to sell to, do this.
The video discusses the misconception that having a large audience is necessary for a successful product-based business. The main financial strategy presented is to focus on selling to customers rather than building an audience. The presenter emphasizes the importance of finding sales channels with built-in audiences, such as Amazon, wholesale, and in-person markets, to reach potential customers. Additionally, working with influencers and affiliates is suggested as a way to leverage existing audiences. The presenter also highlights the significance of owning a website and email list for long-term sustainability. The key takeaway is that businesses can be successful without a large audience by strategically utilizing various sales channels.
Presenters
- Jacqueline Snyder (The Product Boss)
Notable Quotes
— 00:43 — « You do not need an audience to be successful in a product-based business. »
— 03:37 — « Its kind of a farce that these online platforms are free. »
— 04:25 — « What do you do if you dont have an audience to sell to? »
— 18:18 — « People have seen such success with influencers and affiliates because they have a built-in audience. »
— 23:28 — « You do not have to spend any of your time, money, efforts, resources on building social. »
Category
Business and Finance