Summary of "Copy This Habit, It’ll Blow Up Your Skool"
Summary of Key Strategies and Tips from “Copy This Habit, It’ll Blow Up Your Skool”
The video introduces the Rule of 300, a powerful daily habit designed to rapidly grow your online school or community by focusing on traffic generation through content and outreach. This method was tested in a cohort of 100 people and resulted in significant business growth.
The Rule of 300: Core Daily Actions
- 100 minutes creating content (posts)
- 100 comments on others’ posts
- 100 outreaches (direct messages or warm contacts)
This totals about 5-6 hours per day of focused effort but is framed as the most effective way to overcome traffic bottlenecks and scale your school.
Step-by-Step Methodology
1. Pick One Platform or Group Where Your Niche Hangs Out
- Focus on one social media platform or group (e.g., Facebook groups, LinkedIn groups, Reddit forums, Twitter, TikTok, Instagram, YouTube).
- Groups are often easier for beginners because they have fewer algorithmic barriers.
- Mastering one platform is better than mediocre efforts on many.
2. Start With Comments if You Have No Audience
- Follow influencers your target audience follows.
- Engage by leaving thoughtful, high-quality comments on their posts.
- Aim for 100 comments per day.
- Make your comments stand out by spending more time crafting them than others.
- This builds authority and reputation within the community.
3. Create One High-Quality Post Per Day
- Spend 100 minutes crafting one post (video, thread, reel, etc.) per day.
- Recommended cadence examples:
- Twitter: 1 thread/day
- TikTok: 1 video/day
- YouTube: 1 video + 1 community post/day
- Instagram: 1 reel/day
- Focus on improving quality and value per second of content.
- High frequency accelerates learning and growth.
4. Optimize Your Profile
- Make your profile friendly and credible.
- Clearly state who you help and how.
- Include a lead magnet or free school/community link.
- Use a profile checklist to ensure completeness.
5. Build Relationships with Influencers and Admins
- Give credit and support to group admins and influencers.
- Engage positively and help with customer support if possible.
- Tag and share content that highlights them to get reposts and increased reach.
- Building good relationships can increase your content visibility.
Warm Outreach Strategy
- Message 100 people per day who engage with your content (likes, comments, followers).
- If fewer than 100 people engage, fill the gap with cold outreach.
- Proactively convert engagement into group joins or leads.
- Use direct messages to start genuine conversations before inviting to your school or lead magnet.
- Re-engage your existing contacts (email, social media followers, friends list).
How to Create High-Quality Content
- Content should save people time by condensing months of learning into minutes.
- Provide dense, valuable insights (“value per second”).
- Demonstrate authority by sharing what you’ve done and learned, not just opinions.
- Use storytelling:
- Share your origin story showing how you moved from where your audience is to where they want to be.
- Use the “epiphany bridge” technique to change beliefs through storytelling.
- Be authentic and create content that only you can make.
- Focus on high demand, low supply content niches.
- Aggressively increase output volume while maintaining quality.
Important Update to the Rule of 300 (Variation)
- Instead of fixed numbers of outreaches and comments, spend 100 minutes each on outreach and comments.
- This shift emphasizes quality over quantity to protect your reputation and community experience.
- Quality interactions lead to better growth and higher-quality members.
Summary
- The Rule of 300 involves daily:
- 100 minutes creating one high-quality post
- 100 minutes leaving high-quality comments
- 100 outreaches/messages (or 100 minutes of outreach)
- Focus on one platform or group.
- Build relationships with influencers and admins.
- Use storytelling and authenticity to create valuable content.
- Be consistent and aggressive with output.
- This method is time-intensive but highly effective for scaling an online school or community.
Presenters / Sources
- The main presenter (unnamed in subtitles, possibly the channel owner)
- Homozi (co-creator of the Rule of 300)
- Ryan Duncan (example of high commenting volume)
- Naval Ravikant (influencer used in outreach example)
- Mosi (quoted from “$100 million leads”)
This comprehensive strategy blends content creation, community engagement, and personalized outreach to drive rapid and sustainable growth for online schools or communities.
Category
Wellness and Self-Improvement
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