Summary of How To Analyze Facebook Ads Performance in 2023
The video is a detailed walkthrough on how to analyze Facebook ads performance in 2023. The presenter goes over different columns in the campaign dashboard, explaining what each number means and how to use them to determine the success of a campaign. Key points include:
- Selecting campaigns to analyze
- Looking at reach, frequency, cost per result
- Quality ranking, engagement ranking, conversion rate ranking
- CPM, link clicks, click-through rate
- Cost per click, and cost per link click
The presenter emphasizes the importance of analyzing all the numbers to understand the overall performance of the ads and make informed decisions on whether to continue running them. The video also provides insights on what numbers to aim for in terms of cost per lead, click-through rate, and cost per click. The presenter shares examples from their own agency's ads to illustrate the analysis process. It is recommended to set the data view to maximum and compare performance over different time periods to track changes. The presenter offers their services for running ads and coaching.
Notable Quotes
— 14:55 — « "The more clicks that you have right on that ad, the more people are stopping and clicking on it to see what it's about. Usually that's a good indication of how well that ad is performing, not just yet, but the actual image." »
Category
Business and Finance