Summary of Persuasive Techniques for B2B and Intranets
The video discusses persuasive techniques for improving user engagement and Decision-Making on business-to-business (B2B) and intranet sites. Despite the differences between these sites and ecommerce platforms, the core goal remains the same: to simplify Decision-Making for users.
Main Financial Strategies and Business Trends:
- Effective Calls-to-Action (CTA): Tailoring CTAs to fit User Personas can significantly impact lead generation. For example, changing the CTA from "Install a Free Trial" to "Request a Demo" led to a substantial increase in leads, as it aligned better with user capabilities and expectations.
- Use of Testimonials: Incorporating Testimonials can provide potential users with insights into the scale of previous projects and the credibility of the product, aiding in quicker Decision-Making.
- Engagement Strategies for Intranets:
- Small Commitments: Encouraging users to make small commitments can lead to increased engagement due to the psychological principle of consistency.
- Systematizing User Behavior: Observing and coding user behaviors can help tailor information sharing and improve the overall user experience on intranet platforms.
Methodology/Step-by-Step Guide:
- For B2B Websites:
- Identify User Personas to create appropriate CTAs.
- Utilize Testimonials to build credibility and assist Decision-Making.
- For Intranet Engagement:
- Ask users for small commitments to foster engagement.
- Observe user behaviors and create systems to facilitate information sharing.
Overall, the video emphasizes that both B2B and intranet sites should focus on the human aspect of Decision-Making to enhance user experience.
Presenters/Sources:
Not specified in the provided subtitles.
Notable Quotes
— 01:58 — « While B2B and intranet sites seem to exist on some different planet, they really don't. »
— 02:10 — « We want to make decisions easier for people, and at the end of the day, we're designing for people. »
Category
Business and Finance