Summary of SHS MIL Q1 Ep 7 Media Codes and Conventions

Main Ideas and Concepts

• Importance of Media Literacy
  • Media Literacy is essential for understanding and effectively using media as a source of information.
  • Being media literate involves being a competent producer of media and information.
• Media Codes and Conventions
  • Media Codes: Systems of signs that create meaning in media texts.
    • Types of Media Codes:
      • Symbolic Codes: Socially understood signs (e.g., a red rose symbolizing romance).
      • Technical Codes: Techniques used in Media Production (e.g., camera work, sound, lighting, editing).
      • Written Codes: Formal written language used in media (e.g., font style, choice of words).
  • Media Conventions: Accepted ways of using Media Codes that align with audience expectations.
    • Types of Media Conventions:
      • Form Conventions: Expected arrangements of Media Codes (e.g., title at the beginning of a film).
      • Story Conventions: Common narrative structures (e.g., beginning, climax, resolution).
      • Genre Conventions: Common tropes associated with specific genres (e.g., horror films often use dark settings).
• Technical Aspects of Media Production
  • Camera Work: Different types of shots (e.g., close-ups, long shots) and angles (e.g., eye level, low angle) convey different meanings and emotions.
  • Audio: Sound and music influence the emotional tone of a scene.
  • Lighting: Affects the atmosphere and can suggest character traits or themes.
  • Editing: Organizes the narrative and enhances the message through visual effects.
  • Written Codes: Font style and size should match the message's genre (e.g., serious topics require simple fonts).
• Practical Application
  • Viewers are encouraged to create their own media products using the learned codes and conventions, applying them to advocacy campaigns on social issues.
• Reflection and Assessment
  • A quiz is included to reinforce learning about Media Codes, conventions, and their applications in various contexts.
• Encouragement for Continuous Learning
  • Emphasizes the importance of practice, patience, and perseverance in mastering Media Production skills.

Methodology/Instructions

• Creating a Media Product:
  • Choose a social issue for an information or advocacy campaign.
  • Apply different Media Codes (symbolic, technical, written) and conventions (form, story, genre) in your media output.
  • Upload the final product on social media with the hashtag #milep7.

Speakers/Sources Featured

• Sir Brex: The main speaker and educator in the video, guiding the lesson on Media Codes and conventions.

Notable Quotes

— 24:11 — « To become really good at anything you have to practice and repeat, practice and repeat until the technique becomes intuitive. »

— 24:30 — « Be patient and persevere to learn more. »

— 24:43 — « That's the spirit of the Filipino learner. »

Category

Educational

Video