Summary of "Business To Business Marketing (B2B)"

Business to Business Marketing (B2B) Course Overview by Dr. JK Nayak

Course Context & Market Insight

The B2B market is significantly larger than the B2C market, approximately 1.5 to 1.7 times its size.
[B2B marketing](https://www.amazon.com/dp/B06XSV2N3Y?tag=dtdgstoreid08-20) offers substantial job and research opportunities due to its scale and complexity.

Target Audience

This course is designed for: - Students specializing in marketing, commerce, or engineering. - Aspiring entrepreneurs and startup founders. - Industry professionals, including B2B managers and practitioners. - Anyone interested in understanding [B2B marketing](https://www.amazon.com/dp/B06XSV2N3Y?tag=dtdgstoreid08-20).

Course Structure & Delivery

Duration: 12 weeks, comprising 60 lectures.
Lecture Length: Each lecture lasts 25 to 30 minutes.
Content: Includes practical problems, Indian and global case studies, examples, and interactive activities.
Designed for engagement with slides and interactive elements.
Weekly assignments to assess understanding.
Final examination for certification (optional).

Pedagogical Approach

Emphasis on practical application through case studies and real-world examples.
Interactive learning to enhance student engagement and retention.
No prerequisites required, making it accessible to a broad audience.

Business-Relevant Takeaways

Understanding the scale and importance of the B2B market.
Exposure to global and Indian [B2B marketing](https://www.amazon.com/dp/B06XSV2N3Y?tag=dtdgstoreid08-20) practices.
Frameworks and tactics likely covered include:
- Market segmentation
- Buyer behavior in B2B
- Relationship management
- Sales strategies (These are implied through case studies and practical problems.)