Summary of When Client Says "Your Price Is Too High"– How To Handle Objection (Episode 5)
The video discusses how to handle objections when a client says "your price is too high." The speaker emphasizes the importance of setting a high price initially and then working down from there. The methodology presented includes isolating the objection, understanding the client's financial situation, offering a custom solution, getting a commitment to move forward, and closing the deal by offering a payment plan. By following this approach, the speaker suggests that sales can be increased, more cash can be collected, and better clients can be acquired. It is advised to have a clear understanding of the lowest price acceptable and to handle objections upfront to ensure a successful sale.
### Methodology
1. Set a high price initially and work down from there.
2. Isolate the objection by asking if there is anything besides the price stopping the client from moving forward.
3. Understand the client's financial situation by asking about their cash on hand and monthly income.
4. Offer a custom solution based on the client's financial circumstances.
5. Get a commitment from the client to move forward before discussing the price.
6. Close the deal by offering a payment plan and ensuring the client's commitment to work hard and not be a problem client.
### Speakers
- Unspecified speaker
Notable Quotes
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00:01
— « they're scared to raise the price or say the highest price possible because if someone says no they don't know how to beat it and it's actually really easy.
»
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00:34
— « George the price of the program is 5 G George Goes you know what Tanner that's too much.
»
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02:28
— « so maybe if you're selling a $5,000 business offer the lowest you'll take is you know 1,500 down or $1,000.
»