Summary of "how to test facebook ads in 2025 (post-andromeda)"

Summary: How to Test Facebook Ads in 2025 (Post-Andromeda Update)

This video by Jared Robinson, who runs an agency managing seven-figure ad spends and produces thousands of creatives monthly for direct-to-consumer (DTC) brands, provides a detailed, actionable framework for testing and scaling Facebook ads effectively after the Andromeda algorithm update.

Key Business Insights & Frameworks

Problem Statement: Increasing ad spend often leads to a sharp drop in Return on Ad Spend (ROAS) due to insufficient creative volume and diversity, a challenge amplified by the Andromeda update.

Case Study Highlight: - Client stuck at $10,000 monthly ad spend with one dominant creative driving most purchases (~184 purchases, $3,000 spend). - After implementing the new framework, within one month: - Ad spend doubled to ~$20,000+ - Maintained a strong ROAS (~5x) - Developed 2+ additional winning creatives with comparable or better performance (e.g., $9 CPA, ~10 ROAS on a new creative) - Increased daily purchases across creatives (from ~15-25 to 30+ per day)

Core Problem: Scaling budgets without increasing creative volume leads to ROAS decline because Facebook’s algorithm requires constant new creative input to optimize spend efficiently.

Framework for Testing & Scaling Facebook Ads (Post-Andromeda)

Week 1: Flood with Creative Diversity
- Analyze current client creatives and competitor creatives to identify 3-5 different ad angles.
- Produce multiple creatives per angle, including static ads, UGC (User-Generated Content), testimonials, offer-based ads, and various video formats (e.g., VSSLs).
- Goal: Maximize creative diversity to give the algorithm multiple “learning” opportunities.
Hit Rate Expectation:
- After 1-2 weeks of testing, expect about a 17-18% hit rate of winning creatives.
Ongoing Weekly Process: Two Creative Pipelines
- Pipeline A: Iterations of existing winning creatives to improve and scale proven concepts.
- Pipeline B: Testing entirely new concepts and angles to maintain creative diversity and discover new winners.
Budget Scaling Strategy:
- Increase ad spend only after increasing creative volume.
- Avoid traditional tactics like A/B testing audiences or lookalike targeting on the same creatives; focus entirely on creative volume and diversity instead.
- This approach prevents ROAS drop-offs during scaling.
Creative Lifecycle Management:
- New creative batches will initially perform slightly above average ROAS, then taper off by week 5-6.
- Launching new batches weekly ensures fresh creatives replace older ones, sustaining spend and ROAS over time.
- Some creatives may have longer lifecycles (months or more), but ongoing new creative input is essential.

Key Metrics & Targets

ROAS: Maintain or marginally drop ROAS (~5x+) while doubling ad spend.
CPA: Example given of $9-$11 CPA on new winning creatives.
Creative Hit Rate: ~17-18% winning creatives per batch.
Ad Spend Growth: Double monthly spend in 4-6 weeks sustainably with stable ROAS.

Actionable Recommendations

Prioritize creative volume and diversity over audience targeting or A/B testing.
Launch multiple new creative batches weekly, mixing iterations of winners and new angles.
Monitor creative performance to identify winners and losers quickly and reallocate spend accordingly.
Use competitor analysis to find new creative angles and fill gaps in your current creative strategy.
Scale budget only after ensuring sufficient new creative assets are in place to support it.

Additional Notes

Jared emphasizes that this is a proven agency playbook, not theory, with thousands of creatives produced monthly and millions spent on ads. He offers a landing page with case studies, testimonials, and examples for those interested in outsourcing this process. The video encourages engagement by asking viewers to comment and subscribe.

Presenter: Jared Robinson, founder of a creative agency specializing in Facebook ads for direct-to-consumer brands.