Summary of 10 Ways To Increase Brand Awareness - So Customers Know, Like and Trust You

Summary

The video "10 Ways To Increase Brand Awareness - So Customers Know, Like and Trust You" presents various strategies to enhance brand awareness, which is crucial for consumer recognition and trust. The key points discussed include:

Main Financial Strategies and Business Trends

• Discoverability through SEO and Content Marketing: Improve your visibility on search engines by using keyword tools and creating relevant content, such as blogs, that incorporate these keywords.
• Memorable Brand Identity: Develop a strong and consistent brand identity, including logos, colors, and design elements, which resonate with your target audience.
• Guest Posting: Leverage the audiences of other brands by writing guest posts on relevant websites to gain exposure.
• Referrals and Affiliate Programs: Create Referral Programs to encourage word-of-mouth marketing among existing customers.
• Publishing Content: Use inbound marketing to share valuable content that showcases your expertise and engages your audience consistently.
• Brand Partnerships: Collaborate with other brands that share a similar target audience to co-create content or events, enhancing visibility for both parties.
• Paid Advertising: Utilize targeted social media ads to reach potential customers efficiently, starting with a small budget.
• Interactive Content: Engage potential customers through polls, quizzes, and surveys that encourage interaction with your brand.
• Strategic Use of Hashtags and Mentions: Broaden your reach on social media by using relevant hashtags and tagging influencers or other brands.
• Hosting Events: Organize events, both live and virtual, that align with your brand and engage your target audience.

Methodology/Step-by-Step Guide

• Improve Discoverability:
  • Research keywords using tools like "Answer the Public."
  • Incorporate keywords into web content and blog posts.
• Develop a Memorable Brand Identity:
  • Create a cohesive design across all marketing materials.
  • Ensure consistency in branding elements.
• Guest Posting:
  • Start small with less prominent sites before targeting larger platforms.
  • Pitch concise article ideas to relevant websites.
• Referral Programs:
  • Implement a rewards system for customers who refer others.
• Content Publishing:
  • Share valuable content regularly and repurpose it across platforms.
• Brand Partnerships:
  • Identify complementary brands and collaborate on projects.
• Paid Advertising:
  • Start with a minimal budget for social media ads targeting specific demographics.
• Interactive Content:
  • Create engaging content that encourages audience participation.
• Use of Hashtags and Mentions:
  • Select relevant hashtags and tag industry influencers strategically.
• Hosting Events:
  • Plan events focused on topics relevant to your audience, whether in-person or virtual.

Presenters/Sources

• Philip VanDusen

Notable Quotes

— 06:15 — « Inbound marketing or content marketing is the best way to increase brand awareness why? Because it increases credibility, it's also super shareable and better than anything else, it's evergreen meaning it stays around longer than any paid advertising campaign would. »

— 09:46 — « You don't have to think of advertising as crazy expensive because you can get started for just a little bit of money. »

— 10:01 — « You want to create content that encourages people to actually engage with your brand and you want to make it highly shareable. »

— 11:39 — « The 10th way to build brand awareness is by hosting events. This is called practicing essentially event marketing where you host a special event branded around your company. »

Category

Business and Finance

Video