Summary of 9x12 BTS - Cold Calling, Canva Ad Design, Meta Ads
Summary of Financial Strategies, Market Analyses, and Business Trends from the Video "9x12 BTS - Cold Calling, Canva Ad Design, Meta Ads":
The video presents a detailed behind-the-scenes look at the process of selling advertising spaces on a local 9x12 postcard mailer targeted for distribution in May in Palmetto Bay, South Florida. The presenter shares insights on Cold Calling, ad design, and digital marketing strategies to successfully fill ad spots and build a recurring advertising business.
Main Financial Strategies and Business Trends:
- Cold Calling Outsourcing & Management:
- Hiring cold callers (including international freelancers from Fiverr) to handle outreach and appointment setting.
- Using multiple cold callers to split test lists and increase coverage.
- Providing cold callers with tools like dedicated email accounts for follow-ups.
- Tracking detailed call notes to optimize follow-ups and prospect qualification.
- Recognizing the value of cold callers to save time and increase efficiency compared to self-calling.
- Bartering to Close Deals:
- Offering barter deals (e.g., exchanging drywall repair services for ad space) to secure advertisers who may be hesitant to pay upfront.
- Using barter as a negotiation tool to fill spaces and build relationships.
- Digital Marketing via Meta (Facebook/Instagram) Ads:
- Running low-budget ($5/day) targeted video ads to generate inbound interest.
- Using simple, clear calls-to-action to attract advertisers.
- Leveraging social media ads to supplement Cold Calling and generate leads quickly.
- Testing different ad creatives and offers to improve response rates.
- Ad Design and Offer Optimization:
- Creating multiple ad mockups using Canva tailored to client branding and demographics.
- Using AI tools (ChatGPT) to craft compelling offers targeted at specific high-income demographics.
- Emphasizing premium services over discounts to appeal to affluent clients.
- Including lead magnets or giveaways (e.g., gift cards) on the mailer to increase engagement and track responses.
- Market Analysis and Targeting:
- Identifying key local industries with high demand for advertising (landscaping, painting, mobile med spa services, pawn shops, mortgage brokers).
- Recognizing seasonal opportunities (spring/summer landscaping demand).
- Targeting high-income neighborhoods with premium service providers.
- Understanding language barriers and adapting outreach accordingly (Spanish-speaking prospects).
- Sales Pipeline and Contingency Planning:
- Maintaining a rolodex of interested prospects for future campaigns.
- Preparing contingency plans such as filling unsold ad spaces with company ads or giveaways.
- Being transparent with prospects about progress and potential risks to build trust.
- Planning for recurring campaigns (quarterly or monthly) based on advertiser feedback and campaign success.
- Time Management and Work-Life Balance:
- Delegating time-consuming Cold Calling to freelancers to focus on relationship building and design.
- Balancing work with family commitments to maintain productivity and personal well-being.
Step-by-Step Methodology to Fill Advertising Spaces:
- Step 1: Hire cold callers (domestic and international) to prospect local businesses.
- Step 2: Provide cold callers with scripts, email accounts, and tools to follow up effectively.
- Step 3: Run low-budget Meta (Facebook/Instagram) video ads pitching the value of the mailer.
- Step 4: Track leads generated from Cold Calling and ads; follow up with interested prospects.
- Step 5: Create customized ad designs using Canva and AI assistance, tailored to client needs and demographics.
- Step 6: Negotiate pricing, including barter deals where appropriate, to close sales.
- Step 7: Lock in ad spaces and send final designs for approval.
- Step 8: Fill remaining gaps with giveaways or company ads if needed.
- Step 9: Plan for recurring campaigns and scale based on advertiser feedback and success.
- Step 10: Manage timelines to print and distribute mailers before key seasonal or local events.
Presenters/Sources:
- The video is presented by an individual entrepreneur managing the 9x12 postcard ad campaign, sharing personal experiences, updates, and strategies.
- Cold callers hired via Fiverr (including an Argentinian caller and a UK-based caller).
- Mention of external resources like "My Appointment Pipeline" for Cold Calling services.
- Use of AI tools like ChatGPT for ad copywriting.
- Insights from interactions with local business owners (painting company, pawn shop, mobile IV med spa, landscapers).
Overall, the video offers a practical, real-world case study on combining outsourced Cold Calling, digital ads, and smart design to build a local advertising product, emphasizing efficiency, adaptability, and relationship-building to achieve sales goals.
Category
Business and Finance