Summary of "【インスタ】リール台本のつくり方大公開！一撃70万回再生/コメント1.2万件/4,500FW増達成の秘訣【副業】"

Instagram Reels Script Creation Strategy for Business Growth and Side Hustle Success

This video presents a comprehensive, step-by-step framework for creating Instagram Reels scripts designed to maximize viewer engagement, increase followers, and drive business growth, particularly for side hustles. The presenter shares personal case studies and actionable tactics grounded in storytelling structure and content marketing principles.

Key Business-Specific Content

1. Importance of Script in Instagram Reels

Instagram Reels are short (30-40 seconds), so retaining viewer attention until the end is critical.
A well-structured script that stirs emotions and promises valuable information significantly increases engagement.
The script functions similarly to a movie preview: condensing key points into a compelling, concise story that hooks viewers.

2. Three-Step Framework for Writing Reels Scripts

Step 1: Modeling Post Script

Start by creating a “modeling post” script based on successful content in your niche.
Break the script into short, clear lines or paragraphs (e.g., 8 lines), which align with Instagram’s visual scene changes.
Example: A script offering a limited-time gift, creating urgency (“I’ll delete it in 3 days”), which encourages comments and interaction.
This step establishes the foundation for virality and follower growth.

Step 2: Identify and Apply a Story Framework

Use a classic narrative structure (example: “Anpanman” story arc) to create emotional flow:
- Happy normal state → Problem arises → Conflict → Recovery → Resolution.
Transcribe your script line-by-line and assign emotional or logical triggers (e.g., urgency, shocking facts, benefits).
Incorporate elements like:
- Limited-time offers (scarcity)
- Surprising or shocking facts (attention grabbers)
- Benefits or quick wins (value proposition)
- Call-to-action (comments, gifts)
This structure ensures the story flows logically and keeps viewers hooked.

Step 3: Customize and Apply to Your Own Content

Adapt the modeling script to your specific niche or product (e.g., Excel skills for business productivity).
Maintain the core framework but tailor language and benefits to your audience.
Avoid deviating too far from the original context to preserve script effectiveness.
Use iterative testing and refinement based on feedback and engagement metrics.

3. Script Refinement Process

Always read the script aloud before finalizing to catch inconsistencies or confusing parts.
Adjust sentences for clarity and emotional impact.
This practice helps ensure the script sounds natural and maintains viewer interest.

Key Metrics and Results Shared

Personal case study on Excel-related Instagram account:
- Achieved approximately 700,000 views on a single Reel.
- Received 12,000 comments.
- Gained around 4,500 followers from that post alone.
- Grew the Buzz College Instagram account from 0 to 500 subscribers initially, then to 14,000 followers in 4 months.
BuzzCare students reportedly increased their views by 10x by applying the script framework.
Emphasis on virality as a critical driver of follower growth and engagement.

Actionable Recommendations

Focus on script writing as a core part of Instagram Reels strategy.
Use the three-step script creation process to build engaging, structured content.
Include urgency and gifts to stimulate comments and shares.
Keep scripts concise and segmented to fit Instagram’s visual style.
Test and refine scripts by reading aloud and adjusting for flow.
Apply the framework consistently to grow followers and engagement.
Explore niches with less saturation for better growth opportunities.
Leverage storytelling structures familiar to audiences to boost retention.

Presenters / Sources

Presenter: Bakanori (primary speaker sharing personal experience and strategy)
Mentions of “Ri-san” as a conversational partner during the explanation

This video provides a practical playbook for entrepreneurs and content creators aiming to leverage Instagram Reels for business growth, emphasizing scriptwriting as a key lever for increasing engagement, followers, and ultimately revenue from side hustles.