Summary of "MY Affärsmässighet 20260202 del 1"

Overview

This was an introductory classroom session for the course “Affärsmässighet” (business acumen / businesslike behaviour), led by two teachers: Björn Falk and Fredrik (last name in the recording appears as Jedin/Gedlit/J.). They presented the course purpose, structure, practical rules and the first classroom assignment.

The course is aimed at future content producers (digital media, social media, advertising) who need to understand how communication and media production connect to business goals and profitability — in both private companies and public-sector contexts.

Key concepts and lessons

Business fundamentals: business is about purpose, costs, value and profitability. Creative work must be linked to what it contributes to the organisation’s goals.
Profit vs value creation: differences and links between creating value (for customers, citizens or stakeholders) and creating profit (financial return). The class is asked to discuss whether profit can be made without creating value.
Private vs public operations: how to interpret profitability differently in private companies versus public-sector organisations (municipalities, regions, agencies). Both perspectives (working inside public organisations and supplying them) are important.
Role of communication/media production: connect content, branding and ads to measurable contributions toward business goals and profitability — not just creativity for its own sake.
Public procurement (tenders): public procurement (including EU procurement) is an important market. The course will teach procurement methodology and principles so students can compete for public contracts.
Learning from literature and real cases: the 1924 novel Chefen Fru Ingeborg (by Hjalmar Bergman) is used as a coursebook to stimulate reflection about running businesses in a human context — the teachers recommend reading/listening to the book rather than relying on TV adaptations.
Teaching format: lectures/briefings, short in-class individual or group tasks, longer group projects, external guests and real-company cases.

Course structure and schedule

Part 1 (current block): four weeks — focus on explaining profitability in private and public sectors and the role of media/communication in profitability.
- External guests in this block:
  - Jörgen Nilsson, CEO of Vellinge Taxi — will present his company’s digital communication; students will receive an assignment based on this and present on the course final day (Feb 25).
  - Ingrid / Ingerid Bengtsson (head of finance at Malmö University) — will speak about businesslike conduct in public organisations (session scheduled for a Wednesday at 10:30).
Part 2 (next block, September): four weeks — practical tender work. Students will prepare quotes/tenders including calculations, project plans and written descriptions (likely two tenders).

Practical rules, logistics and expectations

Attendance and recordings

Sessions are recorded; lectures and questions asked during class will appear in recordings. If a student objects to being recorded, they should speak to a teacher during the break for an alternative arrangement.
Formal presence may not be legally required, but attendance is effectively required to pass and is used to learn names and participate.

Communication channels

Primary contact: send absence notifications or questions to the course administrator (Marie).
Students may also email the teachers directly (Björn or Fredrik) to ensure messages reach them promptly.
Other channels: Facebook group and Slack for informal collaboration, but email is the most reliable channel for contacting teachers.

Course reading

Read/listen to Chefen Fru Ingeborg by Hjalmar Bergman during the course. The book will be referenced in exam questions and class discussions. A TV series exists, but the teachers recommend reading/listening to the book first.

The book is available in libraries and on audiobook platforms (examples: Storytel; Legimus for those eligible for special services).

Assignments and assessment

Short in-class tasks and longer group assignments will be given; participation and group work matter.
The Vellinge Taxi case: analysis assignment distributed next Monday, presentation due on Feb 25 (covers the full period).
In September, students will produce formal tenders/quotes as practical exercises (including calculations and project plans).

First in-class exercise

Group/table task (15 minutes):

What does it mean to create value?
What does it mean to create profit?
Can you make a profit without creating value?

Groups will report back for classroom discussion.

Other practical notes

Teachers provided email addresses and asked students to use them for quick contact; they also monitor their work email.
External guest schedule may be adjusted; punctuality and professionalism are expected when external lecturers visit.
If students cannot find course material on the learning platform (“Kunskap” / “Knowledge”), they should contact Marie or the teachers.

Methodology — step-by-step (implied)

Before class:

Read/listen to Chefen Fru Ingeborg during the course period.
Monitor the course platform and email for assignment details and guest session schedules.

When an external case is distributed (e.g., Vellinge Taxi):

Analyse the company’s digital communication.
Work in groups to prepare a presentation due on the final day of the block (Feb 25).

For the tender/practical block in September:

Form project groups.
Produce a formal quote/tender including: project description, timeline, cost calculations and required supporting documents; follow procurement methodology and formal rules.

During class:

Participate in short group tasks and report back.
Use recordings as permitted; if you do not wish to be recorded, notify a teacher during the break.

Communication protocol:

Email Marie for absences; email the teachers directly for urgent issues.
Use the Facebook group or Slack for informal communication and collaboration.

Speakers and sources featured

Björn Falk — course teacher (course organiser)
Fredrik [last name appears as Jedin / Gedlit / J.] — course teacher
Jörgen Nilsson — CEO, Vellinge Taxi (external guest / case provider)
Ingerid / Ingrid Bengtsson — head of finance at Malmö University (external guest)
Hjalmar Bergman — author of Chefen Fru Ingeborg (course book)
Marie — course administrator (contact for absences / course materials)

Note: Many student names were mentioned during roll call; several were auto-transcribed with errors and are class participants rather than external speakers.