Summary of How I Gained 468K LinkedIn Followers (and Make $1.1M/Month)

The video outlines a comprehensive seven-step guide for leveraging LinkedIn to grow an audience and generate significant revenue, based on the presenter’s personal experience of gaining 468,000 followers and making $1.1 million per month. The main strategies and methodologies discussed include:

Main Financial Strategies and Business Trends:

• Building a Profitable Profile: Emphasizes the importance of having a polished LinkedIn profile that serves as a constant salesperson for your business.
• Content Creation and Posting Strategy: Advocates for consistent posting (ideally daily) to engage with the audience and learn what content resonates best.
• Engagement and Community Building: Highlights the significance of engaging with comments and connecting with other creators to foster a supportive network.
• Conversion of Followers to Revenue: Discusses the transition of LinkedIn followers to a newsletter to create an owned audience for monetization.

Step-by-Step Guide:

1. Set Up Your Profitable Profile:
   • Use a professional headshot.
   • Add a compelling tagline that conveys your value.
   • Ensure your company is listed with a strong description.
2. Content Strategy:
   • Identify your niche and what you want to be known for (your "word").
   • Use the "IY Guy" exercise to find content topics that align with your skills and passions.
   • Develop content categories based on your "IY Guy".
3. Generate Post Ideas:
   • Utilize the LinkedIn Idea Machine to brainstorm content ideas.
   • Reflect on the last five years to generate content that helps others avoid your past mistakes.
4. Craft Engaging Posts:
   • Focus on creating scroll-stopping hooks.
   • Use various content formats (long-form lists, carousels, hook stacking) to maintain engagement.
5. Power Up Your Profile:
   • Follow top creators for inspiration.
   • Turn on Creator Mode to enhance profile visibility and engagement.
6. Advanced Posting Techniques:
   • Post daily and manually to avoid penalties from pre-scheduled posts.
   • Avoid including external links initially to maximize post visibility.
7. Convert Attention to Revenue:
   • Transition followers to a newsletter for ongoing engagement.
   • Use strategic calls to action in posts to drive traffic to your products or services.

Presenters/Sources:

• The main presenter of the video is not explicitly named in the subtitles, but they refer to personal experiences and examples from other entrepreneurs like Steve GNA and k Thomas.

Notable Quotes

— 16:26 — « I've spent thousands of hours obsessing over LinkedIn; it's kind of sad and I want you to steal everything I know. »

— 21:11 — « If you get 100,000 followers but you're just hating your life, well then this is all just a wasted effort. »

— 21:51 — « LinkedIn drives as much as 65% of the revenue in my portfolio of online businesses. »

— 26:18 — « 10,000 or even 100,000 followers is just the beginning. »

Category

Business and Finance

Video