Summary of Use this STRATEGY to Grow Your Business on YouTube!
Main Financial Strategies and Business Trends:
- Overcoming Fear: The discussion emphasizes the importance of overcoming the fear of judgment from others and embracing powerful messaging on YouTube and social media.
- Long-Term Value of Content: Sean highlights that YouTube is unique as content can generate views and income long after being posted, unlike other social media platforms where content quickly fades.
- YouTube as a Key Marketing Tool: The conversation stresses that YouTube should not be ignored by serious entrepreneurs, as it can be a vital platform for building brand authority and generating passive income.
- Diversity in Content: The presenters discuss the various forms of content on YouTube, including long-form videos, shorts, and podcasts, emphasizing the need to engage with audiences through diverse formats.
- Content Creation vs. Content Documentation: Sean suggests that business owners should focus on documenting their expertise and daily operations rather than merely creating content from scratch, which can be more time-consuming.
- Hiring Talent: For those with financial resources, hiring a team or director to manage Content Creation can lead to better outcomes than trying to do everything independently.
Methodology/Step-by-Step Guide:
- Overcome Fear: Embrace the discomfort of putting yourself out there and focus on delivering your message.
- Create Strategic Content: Focus on creating content that attracts your ideal client or solves specific problems for your audience.
- Utilize Your Smartphone: Start by using your smartphone to record videos, ensuring good audio and lighting.
- Focus on Value: Prioritize delivering valuable content over production quality; audience engagement is key.
- Use the ASQ Method: Answer frequently asked questions in your industry to create relevant video content.
- Hire a Team: If you have the budget, hire a director or content manager to oversee your video production and strategy.
- Engage with Your Audience: Understand your audience's needs and preferences to create content that resonates with them.
- Measure Success: Define what success looks like for your channel, whether in terms of views, engagement, or financial return.
Presenters/Sources:
- Sean Cannell: Co-author of the book "YouTube Secrets" and founder of Think Media.
- Chris: Host of the Podcast where the conversation takes place.
Notable Quotes
— 09:04 — « There is untold growth for your business, your personal brand, your reach on the other side of you giving up the fear of other people's opinions, the need to be liked, the need to please everyone, and the need to avoid offending anyone. »
— 09:40 — « The greatest movement leaders speak in absolutes. »
— 09:40 — « You have to crank up that tolerance for that and there's a lot of growth on the other side when you start putting out powerful messaging that you believe in. »
— 09:40 — « What are you willing to take a stand for? »
— 09:40 — « The goal is important, but it's not as important as the person you become in the pursuit of the goal. »
Category
Business and Finance