Summary of Eden Vidal - Productizing Design Sprints and Converting The Hourly
Eden Vidal, a designer, developer, and entrepreneur, initially ran a full-service design studio with his wife before pivoting to focus on Brand Sprints, a branding methodology tailored for young tech companies. They have refined this service through over 70 Sprints and developed their own design tools.
- Jonathan Stark's influence was pivotal in their transition from hourly billing to fixed or monthly contracts.
- The 10-day Brand Sprints concentrate on visual language and website design for tech firms seeking rapid brand establishment.
- Communication and collaboration with clients are key throughout the process.
- While they currently offer a fixed price for Sprints, they are contemplating tiered pricing for diverse client needs.
Key Points
- The shift from hourly rates to fixed pricing emphasizes clarity and efficiency.
- Setting project scopes early on is crucial to prevent wasted time and ambiguity.
- Embracing fixed pricing shifts the focus to quality work and transparent client-freelancer communication.
- Potential for a platform without hourly rates, similar to Upwork, is discussed for streamlined processes.
- Integration of AI chatbots for project briefs and communication enhancement is considered.
- Adopting fixed pricing is advocated to boost productivity and clarity in work relationships.
- Challenges with hourly billing led to the shift to fixed contracts, prioritizing outcomes over time sold.
- Implementation of a four-day workweek to enhance team communication and efficiency.
Notable Quotes
— 29:05 — « okay what should we do like there was a problem. »
— 29:44 — « we were like I could go through one by one and have different situation entirely different. »
— 41:31 — « we as employers even not employers people who just hire people to do other things because we also being hired by other people to do other things so all of that. »
— 44:38 — « You know they now have the opportunity to maybe work with us to work with us full-time. »
— 46:47 — « Maybe I would remove the hourly sort of bullet point entirely and Im telling you I would be the much better upwork just because of that. »
Category
Business and Finance