Summary of How to Get Infinite Clients as a Video Editor

Main Financial Strategies and Business Trends:

• Outreach Levels:
  • Level 1: Generic outreach via email or DMs that often gets ignored.
  • Level 2: Personalize emails and include a link to a well-organized portfolio showcasing relevant work.
  • Level 3: Build social proof through social media platforms (e.g., Twitter, YouTube) to attract clients without direct outreach.
  • Level 4: Offer a re-edited version of a potential client's previous work to demonstrate capability and reduce their resistance to hiring you.
• portfolio Development:
  • Work for free initially to build a portfolio and gather testimonials.
  • Organize your portfolio by editing style or niche to make it easy for clients to find relevant work.
• Pricing Strategy:
  • Avoid hourly rates; instead, charge a flat rate per project to allow for scalability and convenience.
  • Optimize workflow to complete projects faster, effectively increasing hourly earnings without increasing workload.

Step-by-Step Methodology:

• email outreach:
  • Avoid generic templates; personalize your message.
  • Include a link to your portfolio.
  • Keep the email concise and specific to the client's needs.
• Social Media Engagement:
  • Create and share content that showcases your editing skills.
  • Use platforms like Twitter and YouTube to attract clients.
• Re-editing Strategy:
  • Select an old video from the client and re-edit it to demonstrate your skills.
  • Attach this re-edit to your outreach email as a sample of your work.
• flat rate pricing:
  • Estimate project time and set a flat fee.
  • Focus on speeding up your editing process to increase your income potential.

Presenters/Sources:

• The main presenter is a YouTuber and video editor who shares personal experiences and strategies.
• He also mentions his business partner, SL editor Maro, who contributes to the discussion on client acquisition through YouTube content.

Notable Quotes

— 08:08 — « Instead you should take one of their old videos, re-edit it to make it better, attach it to the email and say something like, 'Hey, I'm blank, I'm a video editor and I want to work for you. I took x video of yours and re-edited it to make it better.' »

— 10:44 — « Imagine you speed up your workflow so much that you're able to turn around that 10-hour job in just an hour. You've basically turned what used to be a $300 set of 10 hours into a $3,000 set of 10 hours. »

Category

Business and Finance

Video