Summary of "Бизнес идея - посуточная аренда квартир. Сколько приносит субаренда квартир. Бизнес с нуля"

Summary of Business-Specific Content: Daily Apartment Subleasing for Short-Term Rental

Business Model & Strategy

The core business model involves subleasing apartments on a long-term basis and renting them out daily or for medium-term stays (short-term rental). There are two main operational approaches:

Sublease Model: Rent apartments from owners, furnish them minimally, and re-rent on a daily basis.
Trust Management Model: Owners retain ownership while a management company rents out the apartments, sharing revenue (management company typically takes ~20% commission).

Key strategic points include:

Portfolio Growth: Expanded from 5 to 80+ apartments in about 2 years, with a psychological goal of reaching 100 apartments.
Geographic Diversification: Operations extend beyond Moscow to regional cities like Ryazan, proving the model’s viability outside major capitals.
Location Selection Framework:
- Target areas with high foot traffic and “elite magnets” such as metro stations, shopping malls, business centers, and transport hubs.
- Avoid locations with low foot traffic or problematic neighbors (e.g., elderly residents, families with small children).
- Consider proximity to business and tourist attractions.
Apartment Selection Criteria:
- Apartment type (studio, 1-room, 2-room, 3-room).
- Floor preference varies by target audience (business class prefers higher floors).
- Condition of the apartment and neighbors’ profile.
Pricing Strategy:
- Dynamic pricing based on demand, events, and weekdays/weekends.
- Average daily rates vary by location and class (comfort, business).
Guest Screening:
- Avoid renting to guests under 21 or those flagged in blacklists.
- Use digital tools for contract signing and identity verification (e.g., Oki-doki service).
Risk Management:
- Insurance included in platform commissions (3-30% depending on OTA).
- Use video evidence before and after guest stays.
- Deduct deposits for damages or smoking violations.
Marketing & Sales Channels:
- List apartments on multiple platforms (Avito, Yandex Travel, Ostrovok, Cyan, etc.).
- Recommended to list on all 30+ platforms to maximize occupancy.
- Professional photos and well-written descriptions are critical.
- Use promotional calendars and platform-specific marketing tools.
Operations & Team Structure:
- Maid cleans 8-10 apartments, averaging 1-1.5 hours per cleaning.
- Reservationists handle check-in/out and guest communication; one can manage 20-25 properties with CRM automation.
- Maintenance handled by “masters” (handymen); 3 masters for 80+ apartments.
- Salaries: Maid ~50-65k RUB/month; Master ~70k RUB/month; Operator (remote) ~40-70k RUB/month.
Technology & Tools:
- Electronic contracts with remote signing.
- Use calendar and booking platforms to monitor occupancy and competitor load.
- CRM (e.g., Btrik) with message templates for guest communication.

Key Metrics & Financials

Occupancy Rates:
- Average yearly occupancy ~83-85% for comfort class apartments.
- Business class properties can reach up to 90% occupancy.
- Regional economy apartments sometimes outperform new buildings in occupancy (up to 90%).
Average Monthly Revenue per Apartment:
- Comfort class (Moscow): ~120,000 RUB gross.
- Business class (Moscow): 160,000-180,000 RUB gross.
- Regional economy class (Ryazan): ~40,000 RUB net.
Costs:
- Rent: 40,000-80,000 RUB/month depending on location/class.
- Utilities: ~3,000 RUB/month.
- Servicing (cleaning, maintenance): ~30,000 RUB/month.
- Depreciation: ~5% of revenue.
- Platform commissions: 3-30% (commonly 15% on Avito).
Net Profit per Apartment:
- Comfort class: ~30,000 RUB/month after expenses and taxes.
- Business class (trust management): Owner earns ~90,000 RUB/month after agency commission.
- Sublease model yields higher monthly profit but requires upfront investment (~200,000 RUB).
Investment to Launch:
- Minimal furnishing and packaging: 30,000 RUB.
- Deposits and initial rent: 50,000-80,000 RUB.
- Total entry cost: 60,000-220,000 RUB depending on model and apartment.
Growth Example: Yaroslav earned 1 million RUB net from 22 apartments at 100% occupancy.

Frameworks & Processes

Apartment Sourcing & Negotiation:
- Make hundreds of calls; expect low conversion (~10 calls → 2-3 meetings → 1 contract).
- Use scripts and structured conversations.
- Owners increasingly prefer trust management for hassle-free income.
Guest Management:
- Remote check-in/out via key safes or concierge.
- Maid cleans after check-out and changes door codes.
- Deposit handling and damage claims managed through platform insurance.
Pricing & Marketing Playbook:
- Dynamic pricing based on events, weekdays/weekends.
- Use all available sales channels.
- Professional photos and compelling descriptions.
- Use platform promotions and cashback offers.
Team Building & Scaling:
- Start solo with subleasing to gain experience and minimize risk.
- Hire maid early to handle cleaning.
- Add reservationists for guest communication as portfolio grows.
- Employ maintenance staff for repairs.
- Use CRM and automation to handle up to 25 properties per operator.
- Scale portfolio as confidence and cash flow grow.

Case Studies & Examples

Moscow Comfort Plus Apartment:
- 42 sqm, 4 guests capacity.
- 83% occupancy, average bill 4,500 RUB.
- Monthly revenue ~120k RUB, net ~30k RUB.
Moscow Business Class Apartment:
- Studio, 21 sqm.
- 90% occupancy, daily rate 5,000-8,000 RUB.
- Monthly revenue ~160k RUB, owner net ~90k RUB.
Ryazan New Building Apartment:
- 43 sqm, European style.
- 60-70% occupancy.
- Rent 40,000 RUB/month, daily rate 3,000-4,500 RUB.
- Monthly revenue ~15-20k RUB net.
Ryazan Khrushchev-era Apartment:
- 32 sqm, economy class.
- 90% occupancy.
- Rent 20,000 RUB/month, daily rate 2,000-3,000 RUB.
- Monthly net revenue ~40,000 RUB.

Actionable Recommendations

For Beginners

Validate the market by checking existing daily rentals on Avito and Yandex.
Choose locations with high traffic and demand.
Start with subleasing to learn the business without high capital investment.
Use scripts for owner negotiations; persistence is key.
Invest in professional apartment packaging (furnishing, amenities).
List on all major platforms and optimize ads.
Hire a maid early; automate guest communication.
Scale gradually and build a team (reservationists, masters).

Risk Mitigation

Use insurance via platforms.
Screen guests carefully.
Maintain frequent cleaning and repairs.
Build good relationships with neighbors; avoid problematic locations.

Marketing

Use dynamic pricing and platform-specific promotions.
Monitor competitor calendars to optimize occupancy.
Maintain high-quality listings with professional photos.

Presenters / Sources

Yaroslav Strigunov — Founder of Sunny Days, main business owner and expert.
Larisa Vladimirovna — Student and regional operator managing 26 properties in Ryazan.
Razborshchik Channel — Interview and video host.

This summary captures the strategic, operational, financial, and marketing insights shared in the video, providing a comprehensive playbook for entrepreneurs interested in short-term apartment subleasing businesses.