Summary of How to Place EDDM Indicia on Your Postcard So USPS Won't Reject it

The video provides a detailed guide on how to correctly place EDDM (Every Door Direct Mail) indicia (postage markings) on postcards to ensure USPS approval and avoid costly rejections.

Main Financial Strategies and Business Trends:

• Utilizing EDDM campaigns as an effective marketing tool to reach every prospect in a targeted area, contrasting with digital ads like Facebook.
• Emphasizing the importance of proper design and printing to avoid costly reprints and campaign delays.
• Offering turnkey mailing services to simplify the EDDM process for businesses.

Key Points and Step-by-Step Guidance:

• Understanding EDDM Indicia:
  • Indicia are postage markings required by USPS, often confused with labels but must be printed as part of the postcard design.
  • Proper placement and size are critical for USPS acceptance.
• Placement of Indicia:
  • Must be on the right side of the postcard, typically in the top half.
  • Should be large enough to be easily readable by mail carriers.
• Design Responsibility:
  • The postcard printer or designer must include the indicia; USPS will not add it after printing.
  • Using design tools like Canva is recommended, and the presenter offers assistance to ensure correct placement.
• Downloading Correct Indicia Images:
  • The presenter provides free downloadable indicia images in the video description.
  • Different indicia are needed for permit mailings versus retail EDDM.
• Avoiding USPS Rejection:
  • Many campaigns get rejected due to incorrect indicia placement, wrong postcard sizes, or missing markings.
  • It is advised to have an expert (like the presenter) review the design before printing.
  • Different post offices may have varying strictness, so adhering to standards is crucial.
• Turnkey Services:
  • The presenter offers full turnkey mailing services, handling printing, preparation, and mailing logistics.
• Additional Tips:
  • Size of the mail piece is the most common cause of rejection.
  • EDDM campaigns are a smart marketing move for local businesses.

Presenters/Sources:

• Jake Lorraine, HighResponseMarketing.com
• Printing services by SuperCheap.com

Notable Quotes

— 00:26 — « I don't think I can go a week without someone calling or emailing me and saying that they've printed freaking postcards from Vistaprint or some online printer and it got turned down at the post office they had to reprint them. »

— 00:56 — « It's pronounced indicia but I call it indisha whatever it is doesn't matter that's not going to get you more customers if you pronounce it right. »

— 02:44 — « Besides absolutely freaking demolishing that subscribe button and that like button and the little bell it's a little bow thing so you know when a new video pops off. »

— 03:49 — « Size of the mail piece really is the thing that will most get you in trouble and I've got a great video on that too you don't want to mess up the size you can kind of mess up the indicas a little bit but the size. »

— 04:06 — « Everyone else is trying to do freaking Facebook ads and all this stuff while you're hitting every prospect on the block right with your mailer you are a smart person smart business owner if you use an eddm. »

Category

Business and Finance

Video