🛑 Cara membangun kepercayaan konsumen dalam bisnis online | Brand Strategi UKM Dodi Zulkifli

Main Financial Strategies and Business Trends:

• Transition to online marketing: The presenter shares his journey from traditional marketing to online marketing, emphasizing the importance of learning digital marketing skills such as copywriting and Facebook Ads.
• Utilizing Social Media and Ads: The use of various online platforms, including Twitter and Facebook, for advertising and engaging with potential customers is highlighted. The presenter discusses the effectiveness of these platforms in generating sales.
• Consumer Engagement: The strategy of encouraging potential customers to visit the physical location for a more personal experience is emphasized. This includes allowing them to see the livestock and participate in the slaughtering process, which builds trust.
• Education and Transparency: The presenter explains the importance of educating consumers about the aqiqah process and providing transparency in services offered, which helps in building credibility.

Methodology/Step-by-Step Guide:

• Learning digital marketing:
  • Attend workshops and seminars on internet marketing.
  • Engage with mentors and peers in the field.
  • Experiment with different advertising platforms (e.g., Facebook Ads, Google Ads).
• Building Consumer Trust:
  • Invite potential customers to visit the business location.
  • Allow customers to see the livestock and the slaughtering process.
  • Educate customers about the significance of the aqiqah process and the benefits of participating in it.
• Continuous Engagement:
  • Maintain communication with customers even after initial contact.
  • Use feedback and interactions to improve services and marketing strategies.

Presenters/Sources:

• Bang Fahmi
• Dodi Zulkifli (Brand Strategi UKM)