Summary of "Column Writing"
Column Writing — Summary
A column is an opinion piece that must be grounded in facts and presented with good writing. Successful columns combine a clear, focused viewpoint with research, engaging presentation, and persuasive reasoning.
Key concepts and lessons
- Purpose: share an informed opinion about a newsworthy or topical issue.
- Scope: pick one topic or issue and keep the column focused so readers know exactly what to react to.
- Tone and style: be original, engaging, and passionate; use anecdotes, quotations, analogies, or criticism appropriately to hold readers’ attention.
- Evidence: support opinions with reliable facts and research (but avoid overwhelming readers with raw data).
- Fairness and persuasion: anticipate and address opposing viewpoints; use sound reasoning to rebut objections.
- Practicality: if you criticize, offer solutions or recommendations.
- Craft: open effectively (a short story or background is fine), then make a clear, logical argumentative case; edit and rewrite for clarity, structure, grammar, and reader comprehension.
- Optional but valuable: on-the-ground reporting and local/personal details make columns more vivid and credible.
Detailed tips / methodology
Before you write
- Choose one clear topic or issue; keep the piece tightly focused.
- Pick a topic that will interest your readers (current issues usually work best).
- Do research: gather facts from reliable sources to inform and back your viewpoint.
- Understand opposing viewpoints so you can anticipate objections and rebut them.
Structuring and opening
- Decide on an opening approach: short anecdote, background, quotation, or a striking fact to hook readers.
- Make your opinion or thesis clear early and organize the piece around it.
Developing the argument
- Present a well-thought-out, logical argument supported by selected facts (avoid data-dumps).
- Use analogies or comparisons to explain complex or technical points.
- Be critical where appropriate—naming names or pointing out failures can strengthen the piece (but avoid libel and excessive vitriol).
- Localize or personalize the story by linking it to personal or local experience to increase relevance and memorability.
- If you criticize, propose concrete solutions or recommendations.
Style and voice
- Write with conviction: argue confidently and convincingly.
- Use unique, engaging language and presentation so readers stay interested.
- Show passion—readers can tell when a writer cares.
Reporting and credibility
- When possible, do reporting or firsthand observation to strengthen credibility; columns can be written without it, but on-site reporting adds weight.
Revision and final checks
- Edit and rewrite for clarity, structure, grammar, accuracy, and readability.
- Ensure the piece makes sense to readers (not just to the writer).
- Trim or select facts carefully to keep the reader focused.
Types of columns mentioned
- Arts and culture
- Business
- Spirituality
- Environment
- Fashion
- Books
- Technology
- Food
- (and many more)
Speakers / sources
- Teacher Vicky (presenter)
Category
Educational
Share this summary
Is the summary off?
If you think the summary is inaccurate, you can reprocess it with the latest model.
Preparing reprocess...