Summary of "【後編】トーク系リールの再生回数を増やす台本の作り方5選"

Summary: How to Write Scripts to Increase Views on Talk-Type Instagram Reels (To-Type Reels)

This video focuses on actionable strategies for writing effective scripts to boost engagement and view counts on Instagram talk-type reels, emphasizing content creation, marketing, and audience engagement tactics.

Key Frameworks & Processes for Scriptwriting

Hook the Viewer Immediately (Opening Hook)
- Start with a strong hook phrase or action to grab attention within the first few seconds.
- Use direct calls to action or curiosity-inducing statements (e.g., “I want you to watch this video”).
- Incorporate dynamic editing techniques: zoom-ins, camera angle changes, or unique locations to differentiate content.
- Avoid negative or critical hooks that attack others for short-term engagement; focus on positive, sustainable marketing.
Keep Scripts Short, Concise, and Easy to Understand
- Write scripts in simple language understandable by a 4th grader (unless targeting experts).
- Avoid complicated or twisted expressions that confuse viewers.
- Cut unnecessary words or filler to maintain viewer attention and reduce scroll-away risk.
- Use familiar terms or explain technical jargon clearly (e.g., define “monetization” if used).
Don’t Assume Your Own Knowledge is Shared by Viewers
- Always question whether the audience understands the terms and concepts you use.
- Validate script clarity by testing it on real people from your target audience (e.g., family or colleagues).
- When technical terms are necessary, provide explanations before or after mentioning them.
Read Scripts Aloud and Edit for Flow and Clarity
- Read scripts aloud to catch awkward phrasing, repetitive endings, or unclear points.
- Use the 3W1H (Who, What, Why, How) framework to ensure the script answers key questions from the viewer’s perspective.
- Allow time between writing and reviewing scripts (e.g., 10 minutes) to gain fresh perspective and improve quality.
- Make immediate corrections when something feels off or confusing.
Always Write from the Viewer’s Perspective
- Consider how viewers will perceive the message and how it affects their impression of you.
- Regularly seek feedback from diverse viewers to understand different perspectives.
- This mindset improves content relevance, engagement, and analytical ability for future posts.
- The viewer’s perspective principle applies broadly beyond Instagram, including business communication and relationships.

Additional Recommendations & Insights

Practice and Iteration
- There are no secret tricks; skill improves by writing many scripts over time.
- Early scripts may be poor, but consistent practice leads to faster writing and richer expression.
- Avoid creating original content initially; start by mimicking successful scripts and structures, then gradually add originality.
Content Production Strategy
- Consistency and steady effort in content creation trump shortcuts or “fastest ways” to grow.
- Analogous to cooking skills (e.g., julienning vegetables), skill and speed improve with repetition and patience.
Instagram Management Offer
- The presenter offers free one-on-one Instagram management consultations via a LINE link.
- Consultations focus on reel growth, customer attraction, and revenue generation strategies.

Metrics & KPIs (Implied/Contextual)

Examples of past success include reels with 2 million views and consistent posts achieving 10,000+ views.
Emphasis on engagement metrics such as viewer retention and scroll avoidance through concise, clear scripting.
No explicit CAC, LTV, or revenue targets mentioned, but focus on organic growth and viewer satisfaction as KPIs.

Presenters / Sources

Maeda-san (primary presenter and scriptwriting expert)
The video references Maeda-san’s personal experience with Instagram reels and scriptwriting.

Summary Conclusion

The video provides a practical playbook for entrepreneurs and marketers aiming to grow Instagram reels through effective scriptwriting. It highlights the importance of viewer-centric content, clarity, iterative improvement, and strategic editing to maximize engagement and organic growth. The approach discourages shortcuts, advocating steady practice and audience feedback as the foundation for success.