Summary of المحاضرة 9 (إدارة الأعمال) الفصل 4 (وظائف الإدارة(التخطيط_التنظيم)الخرائط التنظيمية)

Main Financial Strategies and Business Trends:

Planning as a Fundamental Management Function
- Emphasizes the necessity of planning in predicting future scenarios and setting organizational goals.
- Highlights the importance of accurate information from past and present for effective planning.
Goals of Planning
- Establishing strategic, tactical, and operational goals.
- Planning supports decision-making, enhances efficiency, and fosters innovation within organizations.
Stages of the Planning Process
- Setting Goals: Define what the organization aims to achieve.
- Determining the Current Situation: Assess where the organization currently stands.
- Identifying Alternatives: Explore different pathways to achieve the goals.
- Choosing the Best Alternative: Analyze the options and select the most effective one.
- Implementing and Evaluating the Plan: Execute the chosen plan and assess its effectiveness.
Types of Plans
- Short-term, medium-term, and long-term plans based on time frames.
- Emergency and crisis management plans as specific examples of planning.
Organizational Structure
- The importance of having a clear Organizational Structure to facilitate coordination and achieve goals.
- Different types of organizational structures based on various criteria (e.g., geography, product type).

Five Stages of the Planning Process
- Set Goals
- Determine Current Situation
- Identify Alternatives
- Choose Best Alternative
- Implement and Evaluate the Plan

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