Summary of "Business Insights #46| Dự đoán mô hình F&B hứa hẹn bùng nổ năm 2025 | Duy Thanh, FNB DIRECTOR"

Summary

The video titled "Business Insights #46| Dự đoán mô hình F&B hứa hẹn bùng nổ năm 2025" features a discussion between Vinh Phu and Do Duy Thanh, an F&B business management consultant. The conversation centers around the evolving landscape of the food and beverage (F&B) industry in Vietnam, highlighting trends, strategies, and opportunities for businesses.

Main Financial Strategies, Market Analyses, and Business Trends:

Market Growth: The F&B industry in Vietnam experienced an 18% growth in 2023, reaching a market value of 72.3 billion VND, making it one of the most attractive markets globally.
Trend Identification: Businesses must create and catch trends to thrive in a competitive market. The discussion emphasizes the importance of recognizing evolving culinary trends, such as the rise of Japanese cuisine and the integration of online and offline sales.
Health Consciousness: There is a growing trend towards healthy eating, which businesses should capitalize on to attract customers.
E-commerce Integration: The pandemic has accelerated the integration of E-commerce into F&B, with businesses now using online platforms for both marketing and sales.
International Recognition: The introduction of the Michelin ranking in Vietnam presents opportunities for local businesses to enhance their brand image and culinary quality on a global scale.

Methodology and Step-by-Step Guide:

Four Key Factors for Success:
- Superior Resources: Focus on capital, human resources, and supply chains.
- Superior Leadership: Develop strategic vision and management capabilities.
- Outstanding Model: Consider real estate value, service standards, culinary value, and brand experience.
- Outstanding Operations: Ensure financial promotion, cost control, brand development, and process optimization.
The 9P Model in F&B:
- Philosophy: Define the core philosophy guiding the business.
- Positioning: Establish brand positioning in the market.
- Product: Focus on taste authenticity and innovation.
- Price: Determine pricing strategies.
- Play: Consider location and sales distribution strategies.
- People: Manage customer interactions effectively.
- Process: Streamline operational processes.
- Physical Evidence: Create appealing packaging and ambiance.
- Promotion: Develop marketing strategies to attract customers.