Summary of "Learn DIGITAL MARKETING in 2025: FULL ROADMAP | Digital Marketing Course"

Summary of "Learn DIGITAL MARKETING in 2025: FULL ROADMAP | Digital Marketing Course"

This video by Isan Sharma offers a comprehensive 90-day roadmap to becoming a successful digital marketer in 2025. Drawing on his 4+ years of marketing agency experience and social media growth, Isan breaks down the learning and career-building process into three focused 30-day phases. He also highlights essential skills, tools, and strategies to stay relevant in the evolving digital marketing landscape.

Main Ideas and Concepts

  1. 90-Day Digital Marketing Roadmap Overview
    • The journey is divided into three distinct phases, each lasting 30 days:
      • First 30 Days: Learning and choosing a specialization.
      • Second 30 Days: Practicing skills by applying them.
      • Last 30 Days: Gaining real-world experience through jobs or freelance projects.
  2. First 30 Days: Learning and Specialization
    • Understand the various digital marketing verticals (social media marketing, SEO, Google Ads, affiliate marketing, landing page optimization, etc.).
    • Avoid "shiny object syndrome" — pick one niche and master it instead of spreading yourself thin.
    • Recommended platforms for free learning:
      • HubSpot Academy (covers wide digital marketing topics)
      • SEMrush Marketing Academy (SEO, case studies, competitive research)
      • Neil Patel’s YouTube channel (digital marketing strategies)
      • Brian Dean (YouTube SEO)
    • Importance of learning and using essential marketing tools:
      • SEMrush (keyword research, competitive analysis)
      • Ahrefs, Ubersuggest (SEO tools)
      • Framer, Webflow, WordPress plugins (for landing page creation)
      • Google Analytics (tracking and connecting marketing efforts)
      • Zapier, HubSpot CRM, Asana (automation, CRM, project management)
      • AI tools like Copy AI for content and ad copy generation
  3. Second 30 Days: Practice and Application
    • Start building your own projects to apply your knowledge (e.g., create a social media page, run small ad campaigns).
    • Learn from real-world results and challenges rather than just theoretical knowledge.
    • Keep a journal or notes of your experiments and outcomes.
    • Suggested reading: Ogilvy on Advertising for foundational marketing insights.
    • Follow industry experts like Seth Godin and Nick Sharma for branding and marketing inspiration.
    • Emphasizes the importance of hands-on experience to differentiate yourself from certificate holders.
  4. Last 30 Days: Gain Experience and Get Hired
    • Register on job platforms such as Wellfound (formerly AngelList) for startup internships.
    • Network and reach out to recently funded startups to offer your marketing skills.
    • Use freelance platforms like Fiverr and Upwork to find projects and build a portfolio.
    • Explore job listings on workatastartup.com for opportunities at Y Combinator-backed startups.
    • Understand typical hiring processes: assignments followed by interviews.
    • Build your own projects (e.g., e-commerce site, landing page, social media presence) as proof of your skills during interviews.
  5. Key Skills and Mindset for 2025 and Beyond
    • Stay updated with emerging trends, especially AI-driven search (ChatGPT, Claude, ChatSE).
    • Continuously explore and experiment with new marketing tools (recommendation: futuretools.io).
    • Be comfortable with failure — test hypotheses, analyze data honestly, learn from mistakes.
    • Adaptability and continuous learning are critical to long-term success.

Detailed 90-Day Plan

Recommended Resources and Tools

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