Summary of Misión y Visión de una Empresa: Cómo hacer una Visión
In the video titled "Misión y Visión de una Empresa: Cómo hacer una Visión," Diana Noboa discusses the importance of creating a business vision and outlines key characteristics and strategies for developing one.
Main financial strategies and Business Trends:
- Futuristic Perspective: The vision must project the company’s future direction, ideally looking 5 to 10 years ahead.
- Clarity and Visibility: The vision should be easily understood and vividly imagined by all stakeholders, ensuring that everyone in the company can visualize the future.
- Boldness: Encourages ambitious and imaginative thinking without fear, aiming for significant goals.
- Types of Vision:
- Quantitative Vision: Focused on specific financial targets (e.g., sales goals).
- competitive vision: Aiming to stand out in the industry relative to competitors.
- superlative vision: Aspiring to be the best in the field.
Methodology for Creating a business vision:
- Involve Key Personnel: Engage main staff and middle managers in the vision creation process.
- Use Creative Exercises: Imagine what the company would look like on the front page of a newspaper or magazine relevant to the industry.
- Gather Ideas: Collect various perspectives on the company's future from involved personnel.
- Synthesize Ideas: Combine the gathered ideas to form a cohesive and inspiring vision statement.
Diana Noboa emphasizes that strategic planning and a well-defined vision are crucial for the success of a company, referencing the quote by Seneca about the importance of knowing one's destination.
Presenter:
Notable Quotes
— 04:54 — « As Ceca said so famously, there are no favorable winds for a ship that does not know where it is going. »
Category
Business and Finance