Summary of "Design Thinking Mindset #1 Inovasi Kontekstual | Problem Space Dalam Tindakan"

Summary of “Design Thinking Mindset #1 Inovasi Kontekstual | Problem Space Dalam Tindakan”

The video, presented by Dwi Indra Purnomo, discusses key principles of the design thinking mindset, focusing on how organizations can adapt and innovate in the digital era by properly understanding problems before jumping to solutions. The main ideas revolve around avoiding common pitfalls in innovation by emphasizing problem exploration and iterative creation.

Main Ideas and Concepts

Context of Change and Adaptation

Traditional companies face challenges (“digital tsunamis”) in staying relevant, fast, and adaptable in the digital age. Design thinking is positioned as a crucial approach to help these companies transform and innovate continuously.

Design Thinking Mindset Beyond Product Development

While design thinking is often associated with product development, the video expands its application to a broader mindset necessary for ongoing innovation.

Problem Space vs. Solution Space

Many people tend to jump directly to solutions (Solution Space) without fully understanding the problem (Problem Space).
This premature focus on solutions often leads to failures in the market or implementation.
Design thinking emphasizes first exploring and understanding the problem deeply before moving to solutions.

Double Diamond Framework

The framework consists of two phases represented by two diamonds: 1. Problem Exploration (Diverge and Converge) – “Doing the right things” 2. Solution Development (Diverge and Converge) – “Doing things right”

Divergence means exploring widely from multiple perspectives.
Convergence means narrowing down to focus.

Importance of the Problem Statement (“How Might We” Questions)

After thorough problem understanding, formulating clear problem statements or “How might we” questions is critical to guide ideation.

Non-Egocentric and Divergent Ideation

During the creation phase, it is important to remain open, listen to diverse viewpoints, and avoid egocentric biases.

Iterative Process

Design thinking is iterative:

Understand → Iterate → Create → Iterate → Improve solutions continuously.

Methodology / Key Steps in Design Thinking Mindset

Avoid jumping straight to solutions.
Understand the problem deeply (Problem Space).
- Use divergent thinking to gather insights from multiple angles.
- Converge to define a clear problem statement or “How might we” question.
Ideate and create solutions (Solution Space).
- Maintain divergence by considering many ideas and perspectives.
- Avoid egocentric thinking.
Iterate throughout the process.
- Continuously revisit and refine understanding and solutions.

Speakers / Sources Featured

Dwi Indra Purnomo – Main presenter and speaker
Michael Lurwick – Author referenced for the design thinking framework (Double Diamond)
Instagram handle: @thelocalenablers – Source for additional design thinking content

This summary captures the essence of the video’s message about adopting a design thinking mindset focused on contextual innovation, problem understanding, and iterative solution development.