Summary of SheHacks 2023 Pivot & Restart: Tantangan Trend Bisnis Pasca Pandemi

Summary of "SheHacks 2023 Pivot & Restart: Tantangan Trend Bisnis Pasca Pandemi"

This webinar, hosted by Indosat Ooredoo’s SheHacks program, focused on the challenges and opportunities for businesses, especially women entrepreneurs, in the post-pandemic era. The discussion centered around shifts in consumer behavior, digital transformation, marketing strategies, risk mitigation, and financial stability after COVID-19.

Main Financial Strategies, Market Analyses, and Business Trends:

1. Digital Transformation and Omnichannel Marketing:
   • Businesses must adopt an omnichannel approach, integrating multiple digital platforms (SMS, Instagram, TikTok, websites, marketplaces) to reach customers continuously and cohesively.
   • Creating and managing customer databases (via WhatsApp groups, Facebook, Instagram) is critical to reduce reliance on third-party cookies and build direct customer relationships.
   • Digital channels extend market reach beyond local areas to national and international customers.
2. Changing Consumer Behaviors:
   • Increased digitalization: Online seminars, shopping, healthcare, and communication have become the norm.
   • Shift towards responsible consumption with greater environmental awareness (less plastic use, sustainable products).
   • Elevated customer expectations for fast delivery, better digital user experience, hygiene, and sanitation.
   • Customization and personalized customer experience are key to winning loyalty.
   • New work models (remote work) have become accepted and expected.
3. Post-Pandemic Marketing Strategies:
   • Hygiene and sanitation are essential, especially in food-related businesses.
   • Customer experience must be fast, friendly, and seamless.
   • Customization of products or services to suit different customer segments enhances appeal.
   • Discounts and promotions can be used as bait to attract old customers but should not be the main strategy to avoid price wars.
   • Engaging customers continuously is more effective than hard selling.
4. Risk Mitigation and Agile Business Practices:
   • Adopt agile working methods to respond quickly to market changes.
   • Conduct thorough market research focusing on problem validation—understanding real customer problems before product development.
   • Develop Minimum Viable Products (MVP) that are also “delightful” (minimum delightful products) to attract customers.
   • Launch beta versions to a limited audience, gather feedback, and iterate before full-scale production or launch.
   • Recognize that risk is inherent but can be minimized with these steps.
5. Financial Stability and Growth Post-Pandemic:
   • Focus on innovation and product enhancement to attract investors.
   • Bootstrap with existing resources if necessary and test market acceptance.
   • Explore financing options like Invoice Financing to maintain cash flow.
   • Reconnect with previous customers to rebuild trust and stimulate sales.
6. Identifying New Market Opportunities:
   • Stay updated on market trends through networking and community engagement.
   • Adopt a growth mindset: view changes as opportunities to innovate rather than threats.
   • Use methods such as interviews, focus group discussions (FGD), and questionnaires to conduct effective market research.
   • Collaborate across industries to create new products or events.
7. Leveraging Technology and Trends:
   • Follow emerging digital trends (e.g., TikTok commerce).
   • Tailor strategies according to industry specifics (e.g., FMCG vs. industrial products).
   • Use SEO, influencer marketing, organic content, and community collaborations to strengthen online presence.

Methodology / Step-by-Step Guide to Mitigate Risk and Innovate:

• Step 1: Conduct problem validation to ensure the problem addressed is real and relevant.
• Step 2: Develop a Minimum Viable Product (MVP) that is not only viable but also delightful and attractive to customers.
• Step 3: Launch a beta version of the product to a limited audience.
• Step 4: Collect feedback and improve the product.
• Step 5: If a significant portion (10-20%) of beta users are willing to pay, proceed to mass production or full launch.
• Step 6: Continuously innovate and adapt based on market feedback.

Presenters and Sources:

• Host: Mia (Indosat Ooredoo)
• Moderator: Ratih Rahmatika, Founder of Siap Indonesia
• Main Speaker: Rika, Senior Manager at Accenture (Consultant in digital marketing and transformation)
• Supporting Organizations: Indosat Ooredoo, Ministry of Tourism and Creative Economy, ASEAN, various women and community groups

This session emphasized resilience, continuous learning, embracing digital tools, and agile business models as keys to success in the evolving post-pandemic market landscape, particularly empowering women entrepreneurs in Indonesia.

Notable Quotes

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Business and Finance

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