Summary of "Die Geschichte von adidas"
The history of adidas begins with the Dassler brothers creating shoes in their mother's laundry room. They later founded the company in 1948, with Adolf Dassler choosing the name adidas. The brand gained recognition with the success of the German football team in 1954 and the iconic tracksuit worn by Franz Beckenbauer. Over the years, adidas expanded into various areas, including mountaineering and car divisions. After facing financial struggles, the company was revitalized in 1993 under new leadership. adidas continued to innovate in sports equipment and acquired Reebok in 2006. Today, adidas is one of the world's largest sporting goods manufacturers, collaborating with top sports teams and individuals.
Category
Art and Creativity
