Summary of Die Geschichte von adidas
The history of adidas begins with the Dassler brothers creating shoes in their mother's laundry room. They later founded the company in 1948, with Adolf Dassler choosing the name adidas. The brand gained recognition with the success of the German football team in 1954 and the iconic tracksuit worn by Franz Beckenbauer. Over the years, adidas expanded into various areas, including mountaineering and car divisions. After facing financial struggles, the company was revitalized in 1993 under new leadership. adidas continued to innovate in sports equipment and acquired Reebok in 2006. Today, adidas is one of the world's largest sporting goods manufacturers, collaborating with top sports teams and individuals.
Notable Quotes
— 01:18 — « The now also world-famous company Cuba Adolf Dassler decided on the name adidas for his company, which contains his nickname AG and the first three letters of his last name. »
— 01:41 — « The first big and probably important success for adidas took place in Bern in 1954 as the German football National team with adidas shoes at the Miracle of Bern beats Hungary, who were considered invincible, and wins the world championship title. »
— 02:52 — « Reinhold Messner climbed ever higher peaks in Adidas shoes and they were able to make a name for themselves in the car division. »
— 03:37 — « He managed to steer the Harz brand in a new direction with a marketing-oriented strategy. »
Category
Art and Creativity