Summary of "How To Test Facebook Ads Better Than 99% Of Ad Agencies (Andromeda Update)"

Summary: How To Test Facebook Ads Better Than 99% Of Ad Agencies (Andromeda Update)

Presenter: Anthony (Senior Growth Strategist, Godier Ecom Instructor)

Use CBO (Campaign Budget Optimization) campaigns to allow Facebook to dynamically allocate budget across adsets.
Start with a daily budget of $150 (increased from $100 for better consistency).
Set up one campaign per product offer or landing page.
Preferably, run one campaign per country (commonly the USA), though grouping countries is optional.

Begin with one adset per campaign.
Use highest volume bidding strategy for new product testing to maximize spend and data collection.
Target broadly with Advantage Plus audience and automatic placements.
Typical attribution window: 7-day click, 1-day view.
Advanced users can test cost cap bidding at 20% target CPA (profit-based), but highest volume bidding is simpler for beginners.

There are two main types of adsets:

New Concept/Angle Adsets (80% of testing time)
- Test big swings such as new desires, angles, awareness levels, and frameworks (e.g., authority vs personal story).
- Use one adset per desire or concept.
- Run 10 to 15+ individual ads per angle/concept to ensure creative diversity.
Iteration Adsets (20% of testing time)
- Conduct smaller tests on hooks, leads, copy variations, and slight creative changes.
- Test multiple ads with the same copy but different content styles.

Emphasize variety in ad creatives while maintaining consistent copy.
Test multiple content formats including:
- Long-form direct response copy
- Native images
- UGC-style photos
- Other visual concepts
Examples of creative diversity:
- Using the same image with different hooks or copies.
- Testing different image styles such as selfies, high-res shots, before/after photos, and visual metaphors.
Maintain a minimum of 10 ads per angle/concept to maximize reach and data.

Taped: Uses long-form copy with multiple images reused across different copies.
Bellow Cosmetics: Runs 82% image ads, cycling the same copy across 25-44 ads with different visuals (before/after shots, metaphors).
Freya Organics: Highly creative with 28+ new ads in 30 days; known for extreme visual diversity and testing new ad formats.

Iterations are important but less impactful than new concepts for scaling.
New concepts drive doubling ad spend and scaling; iterations help refine and optimize.
Long-form copy remains critical post-Andromeda update; short, generic copy underperforms.
Facebook’s algorithm favors broad targeting combined with CBO and creative diversity.

Allocate 80% of testing budget and time to new concepts (desires, angles, frameworks).
Allocate 20% to iterations (copy tweaks, hooks, slight creative changes).
Use CBO campaigns with $150+ daily budgets for consistency.
Maintain broad targeting with Advantage Plus audience and automatic placements.
Test 10-15+ ads per angle/concept for creative diversity.
Focus on long-form, direct response copy combined with varied native-style creatives.
Segment campaigns by product and country for clearer performance insights.
Track and optimize based on CPA targets aligned with profit goals.

Daily budget: $150 recommended for testing campaigns.
Cost Cap: Target CPA set at 20% profit margin (optional).
Ad volume: 10-15+ ads per angle/concept; 25-44 ads per copy in case studies.
Campaign scale: Clients scaled from $70K/month to $1M/month using this strategy.
Attribution window: 7-day click, 1-day view.

Campaign Budget Optimization (CBO): Centralized budget allocation for efficiency.
Testing Split: 80% new concepts (big swings), 20% iterations (small tweaks).
Creative Diversity Playbook: Multiple ad formats and visuals per copy to improve algorithmic learning and audience resonance.
Desire to Scale Framework (teased for follow-up): Moving from desires to angles to awareness and landing page optimization.

Presenter: Anthony, former senior growth strategist at an agency, currently teaching Facebook ads and e-commerce scaling inside Godier Ecom.