Summary of "How to Sell Anything by Tony Robbins *rare video"
Key Wellness, Self-Care, and Productivity Strategies from Tony Robbins on Persuasion and Selling:
- Identify the Buying State: Understand the emotional or mental state of the person you want to persuade before presenting your product or idea.
- Anchor the State to Your Product: Link the positive emotional state to your product or service so that the person associates the product with that desirable feeling.
- Build Rapport First:
- Match and mirror the person’s tonality, breathing, gestures, and eye movements.
- Use language that creates a “me too” response rather than “so what?”
- Show genuine interest and find common ground before pitching anything.
- People open up and share true needs only when Rapport is established.
- Discover Needs Through Questions:
- Ask what they would want to change or improve in their life.
- Dig deeper into specific desires or pain points (e.g., relationships, income).
- Use hypothetical questions to get them to imagine the benefits of change.
- Use Congruency and Enthusiasm:
- Be genuine and aligned with what you say and do.
- Enthusiasm is contagious and linked to “en-theos” (god-like energy).
- Your belief in the product and your alignment with their needs increases Persuasion power.
- Logic and Reason as Secondary: After Rapport, briefly provide logical details (time, place, cost). Assume the sale confidently if you’ve identified a true need.
- Attack and Confess Technique:
- Address common objections upfront: time, money, and worthiness.
- Use empathy and shared experiences to neutralize objections.
- Use embedded commands and language patterns to get them to process and reconsider objections.
- Change State to Influence Behavior:
- Use pattern interrupts, metaphors, mirroring, or physiology changes to shift someone’s internal state.
- Changing a person’s internal feeling leads to new behaviors and openness.
- Get Continuous Commitments:
- Throughout the conversation, get small “yes” commitments to build momentum.
- Momentum leads to easier closing and stronger buy-in.
- Use Solution Visualization:
- Paint a vivid picture of the “heaven” or positive outcomes they will experience by taking action.
- Connect emotional benefits to the product or service.
- Closing: Bring all elements together and ask for the commitment confidently. Include others to join or participate to reinforce the decision.
- Reframe “No” as “Not Yet”: Understand that “no” means more information or Rapport is needed, not rejection. Persistence with respect and Rapport can turn multiple “no’s” into a “yes.”
- Broader Application: Persuasion skills apply beyond sales—to managing relationships, parenting, leadership, and self-motivation.
Presenters / Sources:
Category
Wellness and Self-Improvement
