Summary of "Вебінар: Як AI змінив лідогенерацію у 2024. Будуємо процес в нової реальності 🚀"
The webinar discusses how AI has transformed lead generation in 2024 and focuses on building processes in a new reality. The speaker emphasizes the importance of personalization, segmentation, and building relationships in lead generation. Key points include using scalable methods, segmenting campaigns, implementing account-based marketing, and utilizing tools like OmniMind and Glue for data enrichment and segmentation. Choosing the right channels for outreach, such as email and LinkedIn, is also emphasized. The methodology presented includes data research and analysis, automatic validation of Ideal Customer Profile and buyer personas, data transformation and preparation for CRM systems, data enrichment using AI, lead scoring, prequalification, randomization of messages for improved engagement, personalization of messages, creating AI chat agents for knowledge gathering, and more.
Methodology
- Data research and analysis.
- Automatic validation of Ideal Customer Profile (ICP) and buyer personas.
- Data transformation and preparation for CRM systems.
- Data enrichment using AI.
- Lead scoring and prequalification.
- Randomization of messages for improved engagement.
- Personalization of messages.
- Creating AI chat agents for knowledge gathering.
- Utilizing tools like OmniMind and Glue for data enrichment and segmentation.
- Choosing the right channels for outreach, such as email and LinkedIn.
Speakers
- Marina Nikitchuk (first part)
- Unidentified speaker (second part)
