Summary of "COM004 CA2 Group Assignment - Briefing Video"
Summary of "COM004 CA2 Group Assignment - Briefing Video"
Main Ideas and Concepts
- Assignment Overview:
- This is a group assignment worth 40% of the overall grade (20% group presentation + 20% individual components).
- Students take on the role of business consultants assessing a company (BMC Cod) based on a movie scenario assigned to their group.
- The goal is to observe, analyze, and make recommendations to improve the company’s business management and communication processes.
- Role of Consultants:
- Consultants assess companies by observing, interviewing staff, and collecting data (primary and secondary).
- They identify strengths, weaknesses, effective and ineffective practices.
- Recommendations are made for both senior management and staff to improve organizational functioning.
- Consultants typically produce reports and presentations; this assignment focuses on the presentation aspect only.
- Use of Movies as Case Files:
- Each group is assigned a movie representing their client company and CEO.
- Students must watch the assigned movie (available on a restricted Sim drive) multiple times.
- Focus on business-related scenes and apply business management and communication concepts.
- Avoid creating fictional data or scripts; rely solely on observations from the movie.
- Content Topics to Observe:
Students should focus on identifying and applying concepts from five key content areas:
- Working in groups
- Communication process
- Conflict management
- Leadership
- Motivation
- Presentation Skills and Delivery:
- Three key skill areas to develop and apply:
- Written communication (e.g., slide content and structure)
- Visual communication (slide design, use of visuals/icons, avoiding wordy slides)
- Oral communication (tone, body language, gestures, eye contact, vocal variety)
- Students are encouraged to rehearse and avoid reading from scripts or Q cards to maintain engagement and confidence.
- Formal business attire is required to boost confidence and professionalism.
- Presentation time is strictly 10-15 minutes total for a group of five, with each member presenting for 2-3 minutes.
- Three key skill areas to develop and apply:
- Presentation Requirements:
- Prepare a PowerPoint slide deck with a maximum of 24 slides.
- Slides should be visually appealing, concise, and use appropriate business presentation techniques (e.g., infographics, charts).
- Follow the slide structure and content guidelines provided.
- Include a plagiarism declaration slide.
- Submit the presentation on time and label files clearly with group number and leader’s name.
- Late submissions will incur penalties.
- Assessment and Marking:
- Individual marks based on:
- Attire, confidence, communication style, grammar, vocabulary, nonverbal cues, and Q&A performance.
- Group marks based on:
- Slide quality, application of Monroe’s Motivated Sequence, multimodal elements, and persuasive communication principles (ethos, pathos, logos).
- Bulk of marks focus on findings, analysis, and recommendations.
- Use of generative AI tools (e.g., ChatGPT) is prohibited and will be penalized.
- Individual marks based on:
- Additional Support and Resources:
- Samples and guides from previous assignments are available but should not be copied.
- Visual communication and written communication lectures provide guidance on presentation design and persuasive techniques.
- A Google Document with FAQs from previous students is available.
- Technical support for file uploads and other issues is provided.
- Final Advice:
- Treat the lecturer as the CEO/client during presentations.
- Expect some role-playing by lecturers to simulate difficult bosses.
- Have fun applying real-life business and communication concepts.
- This assignment is designed to prepare students for practical workplace scenarios.
Detailed Methodology / Instructions
- Before Starting:
- Watch the assigned movie at least once before lectures.
- Revisit lecture notes on the five content topics if concepts are unclear.
- Focus on business scenes, ignoring unrelated movie content.
- Data Collection & Analysis:
- Observe and collect data relevant to the five content topics.
- Use both primary (observations, interviews in the movie) and secondary data (industry info).
- Analyze the company’s strengths, weaknesses, effective and ineffective processes.
- Use provided case notes and guided questions to deepen understanding.
- Slide Preparation:
- Prepare a PowerPoint presentation with no more than 24 slides.
- Follow the recommended number of slides per section (e.g., introduction, analysis, conclusion, recommendations).
- Keep slides concise, avoid excessive text (max ~36-40 words per slide).
- Use visuals like infographics, charts, icons, and videos to enhance communication.
- Include plagiarism declaration slide.
- Label file with group number and leader’s name.
- Presentation Delivery:
- Present as a group in formal business attire.
Category
Educational
