7-Eleven Is Reinventing Its $17B Food Business to Be More Japanese | WSJ The Economics Of

The video discusses how 7-Eleven is reinventing its $17 billion food business in the US to be more Japanese-inspired. The company is focusing on doubling down on food sales as tobacco and gas sales decline. Key points include:

• The Japanese owners of 7-Eleven are more data-driven and focused on localizing assortment based on customer needs.
• American 7-Eleven is increasing its store brand goods and food sales to adapt to industry shifts.
• The company is upgrading its commissaries to offer a wider range of food options, partnering with Warabeya for this effort.
• 7-Eleven is utilizing data to target customers and drive impulse buys, with a loyalty program of 95 million members.
• Delivery is a growing part of the business, with orders being double the amount of in-store purchases.
• The company aims to bring the excitement of Asian convenience stores to the US market.

Presenters/Sources

• WSJ The Economics Of YouTube video