Summary of "Presentation Tip On Attitude by Zig Ziglar (part 3 of closing the sale)"
In this presentation by Zig Ziglar, he discusses key principles of salesmanship that align with personal integrity and customer focus. Here are the highlighted strategies and tips:
Key Wellness Strategies and Self-Care Techniques:
- Character and Integrity: Trust is crucial in sales; customers are more likely to engage with salespeople who demonstrate Character and Integrity.
- Team Support: Successful salespeople treat everyone in their organization with respect, fostering a supportive team environment that enhances the sales process.
Productivity Tips:
- Understanding Customer Needs: Identify and strengthen the customer's needs to facilitate sales.
- Three Question Close Technique: A method to encourage decision-making:
- Can you see where using this product or service would save you money?
- Are you interested in saving money?
- If you were to start saving money, when do you think would be the best time to start?
Emotional and Logical Decision-Making:
- Combining Emotion and Logic: Encourage customers to consider both emotional and logical aspects of their decisions, increasing the likelihood of a sale.
Example of effective selling:
Ziglar shares an example of a salesperson who effectively linked the emotional value of education for a customer's daughters to the financial investment required, demonstrating the importance of tailoring questions to the customer's situation.
Conclusion:
Ziglar emphasizes that by helping others achieve their goals, salespeople can also achieve their own success.
Presenters/Sources:
Category
Wellness and Self-Improvement
